Let me start this article by asking a simple question to you. If you give contract to build your home, to whom you will give? Someone new or someone who is trusted by your close friend or relative? Of course the answer is – someone trustworthy person/company –by you directly or by someone in whom you trust (your friends/relatives). As you know that “Trust” is really important in life and that’s what exactly I want to mention here to bring success in your website. As a business person, remember this: If people trust you, the revenue will follow automatically!!!

It is absolutely necessary that your website must create the environment of trust otherwise, most of your efforts will be wasted. Have you ever thought – how to create the environment of trust for a website? Don’t be panic, its very easy to build trust for your online visitors.

If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.

As you already know that - you don’t get a second chance to make a first impression. Building trust for your online visitors cannot be achieved by just a single action. Trust is achieved by many little actions you do throughout your website and when its taken together, give users a sense of stability, honesty and legitimacy for your business and services you provide.

If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.

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We’ve all seen them, you’ve been browsing a website and you click a link and nothing loads apart from the words ‘404 Error’ along with the usual stuff.

So what is a 404 Error page? The 404 Error page, basically informs the user that the server cannot find the file they are looking for. However, instead of using the default 404 Error page you can create your own, this is how you do it.

First, you need your .htaccess file which should be within your web site directory. If you cannot find it you will need to create one. You will have to contact your host asking them how you would go about creating or editing this file. They may want you to use a text editor and then upload it, or they may want you to use a PICO editor and create or edit the file on the server.

How you have access to the .htaccess file lets edit it. Add this line to the .htaccess file:

ErrorDocument 404 http://www.yourdomain.com/404page.html

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You have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors. Well you may think you have finished but there are a few things you can do to improve things still further.

1. Let browsers and search engines know you have an RSS available.

To do this you need to add a line of HTML to every page that has a link to your RSS feed. The link will be:

link rel="alternate" type="application/rss+xml" title="title" href="http://www.site.com/rss.xml"

This line will need to be enclosed by angled brackets and placed between your HEAD tags of your page. Once you have done this some search engine bots and web browsers such as Firefox will know you have an RSS feed available.

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Websites are built for specific types of viewers and must appeal to a definite target market. Users must be able to view your site, scan everything, and immediately understand what the website is about. Similarly, for maximum usability, your website has to appeal to the needs of search engines. Usability comes down to three main areas: site design, page design, and development. If carried out properly, these elements will bring both users and search engines to your site and keep them coming back for more.

Site Design

Site design starts before the user ever views your homepage. The download speed of your website can immediately spark the user to click on another site. Excessive graphics or graphics that are not properly optimized for the web can slow down the load speed of any website. By avoiding this concern and designing your website with your user’s goals and needs in mind you will create a more positive user experience. Similarly, thinking about the navigation, how the site will work, and why users are coming to your site will give you greater insight to what you need to achieve when designing a new website. Don’t let design elements be a usability handicap. Placing pertinent information in highly visible sections of the site will be most effective and will ensure that the design is functional as well as aesthetically pleasing.

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When the internet first became popular years ago, it was o.k. to get your neighbor's kid to design a website for you. Remember that? A page with a bunch of square pictures and fonts of different sizes and colors telling about yourself or your business. WOW! We thought that was something!

While that may have been acceptable 15 years ago, today you would be the laughingstock of the community. Below we list three easy ways to spot a bad website, or 3 good signs of a bad website. This list will help you avoid common mistakes make by beginning web designers.

Here are 3 things you need to check when designing your website:

1.) Consistency-A website should be consistent in design throughout all pages. You should not have a picture of palm trees as the background for one page and pictures of Egyptian pyramids on the next. Your website should flow seamlessly like a software program, not like a composite of 20 different sites piled on top of one another. Your font style and size should be the same on every page. It is best to use a CSS (Cascading Style Sheet) to control your font sizes. However if you are not sure how to use one, just do your best to make sure that each page follows the same design standards.

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If you have more than 5 or 6 links, categorizing becomes very important. Try to find some natural groups. For example, suppose you sell widgets, and your site has this set of links:

* Mini widgets
* Multi-colored widgets
* Discounted widgets
* Contact us
* About the company
* News

Your major categories are:

* Products
* Company info

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What annoys an Internet user the most? A quick unscientific survey of a local Internet café suggests the top three turn-offs are:

* Sites that are very slow to download;
* Ones that are confusing to use;
* Sites that do not contain the promised information;

The single most common reaction to sites like these is that the visitor very quickly moves on to another web site. Clearly, if you get things wrong there is usually no second chance.

How can you avoid this happening to your business? Well, here are twenty tips to help you when designing or redesigning your company’s web site.

Start with a clear understanding of the purpose of your site.

Is the aim of your site to sell, entertain, or inform? The design of your site should be consistent with its purpose. The requirements for a site selling software online will be very different from say the web site of a local community newspaper.

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Designing a website may not seem like the easiest of tasks, but with the help of some new web building conveniences that have entered the market in the past few years it is possible to create a professional website for your business with only a small investment of your time and money. In fact, with the advent of greater choice in web design such as ready-made website templates, logos and other corporate necessities, you can build a website in three easy steps.

Step One: Plan Ahead

Before you delve into the world of web design and start looking for a suitable template, it’s important to plan ahead. You need to clearly define your company’s objectives beforehand so that the design selection process goes more quickly and you choose the right template.

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Before we share some of the necessary steps used to create a professional web design and website, the following question must be addressed: What constitutes a "professional web design"? More often than not, a web designer or web design company claims to offer professional web design services for their clients. However, should they be promoting "web design services" rather than "professional web design services"? When measuring the professionalism of a web design and website, one must take into consideration a number of factors/steps:

Multi-stage web design process
Project collaboration tools (if project has more than one person involved)
High-quality design
Attention to detail
Current web design technology (CSS)
Well written, interesting, grammatically-correct content
Usability
XHTML and CSS validation (clean code)
Standards-compliant
Optimization
SEO (Search Engine Optimization) friendly
Abuse of Flash, Javascript, and sound effects

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1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

2. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.

3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

4. Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

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