**How Colours are Used in web design:**
Demarcates screen elements into groups- You can put a blue background for your navigational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention.
You can relate different groups of elements on your screen. If you also want to keep a navigational menu at the bottom of page, you can use the same blue background. This tells the visitor that both blue areas on the screen have the same information.
Highlights information- If you want to make a line of text prominent, you can use different coloured text instead of regular text or use a background for that line of text.
Looks nicer- Colours are always associated with our mood and perceptions. We always feel the colours. Coloured objects draw people’s attention.
**One should always use web safe colours?**
Nah... Unless your audience purely relies on 256 coloured monitors. Mostly a remote possibility. You can experiment and enjoy applying colours in your web design. The worst thing that will happen is the colours are shown to its nearest colour on 256 monitors. They won't look like exactly as they look on your monitor.
**What colours are best?**
One cannot say this exactly, because the blue which means professionalism to some, is death to some.
Here are some colours:
To indicate necessary action, use warm colours
Red, orange, yellow.
To provide calm and content feelings, use cool colours
Green, blue, violet, purple.
Green means growth and vitality.
Red means energy and passion.
Blue means intuitive, cool and trustworthy.
Yellow means enthusiastic and optimistic.
Orange means courage and success.
Purple means passionate and spiritual.
Greys and browns seem dull. But they can take on a more cheerful attitude with compliments of red and orange. Emotions like this will help your visitors to associate your site with stableness and confidence.
**Tips to follow in applying colours on your website:**
1. A white background is always preferable to hold your content. It makes it easy to read, and eye fatigue will be less with a plain white background.
2. To make the things elegant, use one or two contrast colours next to white. Like blue, green, orange etc.
3. Never use more than 3-4 colours on a page.(unless your site goes with graphics or other multimedia themes)
4. Check the colours and it's appearance on different browsers using online tools like- http://www.anybrowser.com/
5. For the background of your web site pages: ALWAYS use a web safe colour as a background colour to your web site. This makes your graphics and text appear on a clean interface on any type of monitor.
6. Download and use this colour picker for your web designs. Easy to use and very good free utility software: http://www.nattyware.com/pixie.html