StormBiz Blog

Everything you need to know about website design, website hosting, graphic design, our website design courses and more...

The Importance of a website for any business

world wide webWorld Wide WebIn today's society, individuals and businesses utilize the World Wide Web as a means to locate, discuss, and distribute information. With tools such as Google, MSN, and Yahoo, businesses are able to not only optimize their websites' search engine results, but also increase the exposure to their products and services. The competitive edge between businesses is defined by more than just low prices, superior customer service, and results. In this day and age, consumers have more on their plate, and less patience to wait for tasks to be completed. They would rather have the ease, and speed of utilizing the internet for service of their needs, than wait in a phone queue for a representative to service that same need. As a result, many businesses have provided additional quality options, and incentives to their members for conducting business transactions online.

A mobile website allows a travelling businessman to take care of his accounts while in the midst of meetings, conferences, and flights. Your company's user-friendly and self-explanatory website design showed the stay-at-home mom how easy it was to manager her business with you, while watching the baby, paying the bills, and getting dinner ready for the family. Consumers don't have time to wait for pages to load. They want websites that are informational, effective, and provide a variety of options to quickly log in and out, while still taking care of their business needs. Consumers utilize search bars and sitemaps to quickly locate what they're looking for, to preserve what precious time they have during the day. They want shopping carts that can save their selections for a later time and date when they have the time to update the products and services they wish to purchase, without having to start all over. With the growing need for consumers to self-service, businesses have awarded incentives to those who prefer to order, service, and cancel their products online.

website redesigningWebsite RedesigningBusinesses are held to higher standards for the level of quality and for their efficiency in servicing the needs of consumers. Consumers want better, faster, easier methods of conducting account transactions worldwide, and expect businesses to progress alongside technological advances. Businesses have been impacted by the rising demand for the need to provide more cost-effective and streamlined servicing. They have found an increased need to constantly accommodate the exponential growth by frequently redesigning websites and performing site maintenances. Despite increasing consumer demands, business owners need to remember not to let quality be overshadowed by the quantity of available methods of accessibility. Though the world is accustomed to technological conveniences, consumers have not forgotten the old-fashioned backbone of quality service and products.

Business owners utilize various tactics to encompass as many consumers in as many ways possible, thereby ensuring their marketing potential is maximized. By incorporating outbound email capabilities, businesses have found email marketing to be highly effective. Options for email marketing range from the "refer a friend" method to clients requesting additional information directly from their websites. By utilizing marketing mailing, businesses gain the advantage of reaching consumers and marketing their products, at the convenience of consumers. Many businesses take full advantage of how easy and powerful online marketing really is. They offer rebates and discounts for conducting business online, which optimizes both their productivity and business results

Business OwnerBusiness OwnerBusiness owners need to get creative when it comes to consumer demands. They need to create a website that is not only effective, but interactive, and also encourages self-servicing. A growing number of websites now offer technical support in multiple forms, and have maintained the sites so as to not slow down with increased access and usage. Websites also have "frequently asked questions" that list questions and answers for common scenarios, to eliminate a certain volume of assistance needed. Companies are therefore able to allocate time and resources elsewhere, to allow for more efficient operation. Business owners in today's society recognize the importance of redesigning websites, and systems, to provide worldwide around the clock access to an easy and efficient website.

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it.' to request a free quotation


Continue reading
  1930 Hits
1930 Hits

How Can Search Engines Help You with Your Business?

globalNetworkGlobal NetworkWhat Are Search Engines?

Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's where the main problem arises: how to find what you need among all those innumerable terabytes of data. The World Wide Web is overloaded with various stuff related to diverse interests and activities of human beings who inhabit the globe. How can you tell what a site is devoted to without visiting it? Besides, the number of resources grew as quickly as the Internet’s own development, and many of them closely resembled each other (and still do). This situation necessitated finding a reliable (and at the same time fast) way to simplify the search process, otherwise there would be absolutely no point to the World Wide Web. So, development and deployment of the first search engines closely followed the birth of the World Wide Web.*

How It All Began

At the start, search engines developed quite rapidly. The "grandfather" of all modern search engines was Archie, launched in 1990, the creation of Alan Emtage, a student at McGill University, Montreal. Three years later, the University of Nevada System Computing Services deployed Veronica. These search engines created databases and collected information on the files existing in the global network. But they were soon overwhelmed by the fast growth of the net, and others stepped forward.

World Wide Web Wanderer was the first automated Internet robot, whereas ALIWEB, launched in Autumn of 1993, was the first rough model of a modern web directory that is filled up by site owners or editors. At about the same time, the first 'spiders' appeared. These were: JumpStation, World Wide Web Worm, and Repository-Based Software Engineering** starting the new era of World Wide Web search. Google and Yahoo are two of their better-known descendants.

business directoryBusiness Directory SearchSearch Engines Today

Modern web searchers are divided into two main groups:

  • search engines and
  • directories.
Search engines automatically 'crawl' web pages (by following hyperlinks) and store copies of them in an index, so that they can generate a list of resources according to users' requests (see ‘How Search Engines Work’, below). Directories are compiled by site owners or directory editors (in other words, humans) according to categories. In truth, most modern web search combine the two systems to produce their results.

How Search Engines Work

All search engines consist of three main parts

  • the spider (or worm);
  • the index; and
  • the search algorithm.

The first of these, the spider (or worm), continuously ‘crawls’ web space, following links that lead both to within the limits of a website and to completely different websites. A spider ‘reads’ all pages’ content and passes the data to the index.

The Index is the second part of a search engine. It is a storage area for spidered web pages and can be of a huge magnitude (Google’s index, for example is said to consist of three billion pages).

The third part of a search engine system is the most sophisticated. It is the search algorithm, a very complicated mechanism that sorts an immense database within a few seconds and produces the results list. Looking like a web page (or, most often, lots of pages), it contains links to resources that match users' queries (i.e., relevant resources). The most relevant ones (as the search engine sees it) are nearer the top of the list. They are the ones most likely to be clicked by the user of the search engine. A site owner should therefore take heed of the site's relevancy to the keywords it is expected will be used to find it.

A Relevancy calculation algorithm is unique for every search engine, and is a trade secret, kept hidden from the public. However, there are some common principles, which will be discussed in the following paragraph. < p/>

What to Do to Have Your Web Site Found through Search Engines

There are some simple rules to make your resource relevant enough to be ranked in the top 10 by the majority of search engines.

content designContent and DesignRule 1: Work on the body copy

A search engine determines the topic of your site judging by the textual information (or content) of every page. Of course, it cannot comprehend the content the way humans do, but this is not critical. It is much more important to include keywords, which are found and compared with users' queries by the program. The more often you use targeted keywords, the better your page will be ranked when a search on those keywords is made.

You can increase the relevancy of your targeted keywords still more if you include them in the HTML title of your page ( tag), in subheaders (- tags), in hyperlinks ( tag), or just emphasize them with bold font ( or tags). Meta tags were introduced specifically to help search engines. Unfortunately, they are rapidly losing their significance because it is too easy to abuse them. Webmasters should therefore concentrate mainly on body copy, which is the part of textual content placed between them and the tags.

One should take into account the facts that the search engines' algorithms are constantly improving and that index databases are updated. When you have acquired the desired position in the listings, do not rest on your laurels. Site optimization should become a permanent job for all site owners who regard web presence as an important part of their business.

Rule 2: Build links to your site

As we have mentioned before, a spider scans the web following the links placed by site owners onto their pages in order to inform their visitors of where to find something that might be of interest. So, the greater the number of website owners agreeing to list your site, the smaller the time that will pass before all existing search engines will find out about you. What's more, those pages that are linked from multiple sites are considered by crawlers as more important. Google ( implements this concept via a so called Page Rank; other engines analyze your site's popularity in different ways. Remember that a link from a site that itself ranks well, is much more valuable than just any link. Also note that content relevancy of the site linking to you further increases the importance of the link.

Rule 3: Play fair

Do not get involved in unfair games with search engines. If you feel that your method is obviously deceptive, do not use it. Here are just some of widespread methods used by unscrupulous webmasters.

say no to spammingSay No to Search Engine SpammingSpam

Let's assume that the site owner wishes to make a page very relevant to a certain key phrase. The most obvious course to take is to include this phrase into a page copy as many times as possible. When it starts looking unnatural (that is, the keyword density value becomes excessive), it will be regarded as a kind of spam (so-called keyword damping). This page will look odd both for human visitors and for search engines. Consequently, any WWW user will hardly wish to return to this page after having visited it just once, and search engines will be likely to penalize spam by reducing the page's ranking.

Using colours to hide multiple keywords, as a kind of spam

Some web masters in their vain hope to deceive search engines go a step further. They make the part of body copy, which is intended only for search engines, invisible (that is, of a colour identical or just a shade different from the background colour), or tiny enough to be indistinguishable (i.e., 1 or 2 pixels high). Modern search engines have become smart enough to detect such tricks, so we wouldn't advise you to use these methods. You might even win for a short time, but lose afterwards, because some search engines penalize spammers by excluding their web sites from their databases.

Link farms

Many site owners unite in so called link farms in order to artificially increase the link popularity value. These are nothing but networks where everyone links to everyone else, concentrating on the quantity of links and disregarding their quality. Their efficiency is very low. First, a page can deliver just a small part of its value to every page it links to within the farm. If it contains too many links, this part will be worthless. Second, a page that contains links, just links, and nothing else but links, cannot be very authoritative for quite natural reasons. Besides, modern search engines analyze the link quality in terms of web site relevancy, ranking the link highly if it leads to a site devoted to similar issues. So, when you are looking for link exchange partners, choose those whose business is similar to yours. The sites of your partners, or web portals devoted to your business issues, are ideal for this.


This is a widespread technology that aims to deceive search engines . The point is, all known spidering robots recognised by their IP addresses or host names are redirected to a page that is specially polished to meet search engines' requirements, but is unreadable to a human being. In order to detect cloakers, spiders often come from fake IP addresses and under fictitious names. Also, users' feedback is collected, and if people too often find that a page's real content doesn't match its declared description, the page is revised by search engine owners’ staff and runs the risk of being penalized.

Web DesignerDesign an Interesting WebsiteRule 4: Your site must be interesting

Increasing the number of pages included on your site, and the quality of information you place on those pages, increases the probability of getting good links to your pages. Interesting articles, and actual news concerning your business, will attract visitors' attention, and your site will be well-known and spoken of. If you gain a good reputation on the Internet, your commercial success will be almost certain, and the site will promote itself.

Good site structure is also very important. If your site is created with the basic usability requirements in mind, and is categorized well, the users will enjoy visiting it. Every page should be easily accessed from the home page, and plain text links are preferred. Thus, a search engine robot will experience no difficulties whilst spidering your site content, following the links that lead from one page to another.

As you can see, merely having a website, or running a company does not guarantee success. The demands of promotion, catering for conditions of your web site, or brand recognition, popularity and attracting still more clients must be of prime importance.

We have introduced you to the majority of tools used for the promotion of your business on the Internet. These tools apply the technologies that facilitate searching for desired resources. Evidently, website owners can be discouraged by the multiplicity of web searching algorithms as this demands search engine optimization and comprehensive spadework. So if you don’t think you can cope with this job, it is probably worth seeking a qualified Internet promoter or an Internet promotion company in order to gain good results at affordable costs. You will surely stand high in directories and search engines results, and therefore increase traffic, and the number of potential clients your business has access to.

* Before HTTP protocol was invented (around 1989-1991) the Internet was just a huge network consisting of FTP servers, and was used as a means of file exchange. There were no websites at all. The first search engines mentioned in the article ran via FTP and similar protocols. Only after Tim Burners-Lee had created HTTP protocol, did we get the World Wide Web, and the Internet acquired its actual shape.
Please do not hesitate to contact us for more information, or a free quotation
Continue reading
  1265 Hits
1265 Hits


Wait a minute, while we are rendering the calendar

Latest Blogs

Reward Credit

Login/Register for credits