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Why Choose A Professional Web Designer?

seo for good websiteS.E.O for Good WebsiteIt seems that almost every Tom Dick and Harry does web design in one form or another. Everyone seems to know a friend's brother's son who can build websites for real cheap. Why choose to pay the sometimes high fees that web designers charge?

There's a right way to build websites and there's a wrong way to build them.

There are a number of considerations when building a website. The first is that the website being created is search engine friendly. I've seen some websites built in such a way that search engines couldn't see more than the home page. This results in a fraction of the traffic potential that would otherwise result from the website.

Professional or Mickey Mouse?

A poorly designed website reflects on the business that it is attached to. When your prospects visit a website that is poorly created, they will tend to project that first impression onto the rest of the services that your company has to offer. This can affect everything, from how often you close sales, to how much you can charge a client. In other words, it hurts your bottom line.

Anyone can create a simple web page. How many people can create a professional image?

Bad Web DesignBad Web DesignWhat kind of recourse do you have?

If a high school kid is creating your website, and something goes wrong, or you spend months waiting for it, only to find out you wouldn't want to use it anyway, what can you do about it? When you choose a professional web design firm that can provide you with a list of satisfied customers, you can at least look at a track record you can count on.

You get what you pay for

contentwritingContent WritingIf you pay someone to build a simple website for you that ends up turning customers off, how much has that website really cost you? Getting a professional looking website may be more costly up front, but it will pay for itself many times over in the long run.

Communicate a consistent Business Image
By having your website created by a professional, and having the content of that website written by a good business writer, you can have a powerful ally towards increased business sales and customer satisfaction. Choosing the right professional website designer can go a long way towards helping you achieve your business goals.

If you need more information, or a free quotation, please do not hesitate to contact us

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Why It’s Important To Have New Content On Your Website?

seo spider crawlerSearch Engine Spider CrawlingHave you ever wondered how people get a number one ranking on the search engines? Is it because they are special? Is it because they know the Internet gurus? Is it because they have paid to become number one or is it more likely because they constantly update the content on their website?

Content rules. The search engines employ ‘spiders’ that ‘crawl’ and index the many millions of webpages out there. They are looking for new and ‘fresh’ content. Why? It’s in the best interest of the search engines to always look for new content because their advertisers and people who wish to advertise with that search engine want to know what interests people so they can target that interest.

Advertisers will not pay for content that is stale or not updated because yesterday’s news is the reason for today’s business failure.

As a website builder business owner this can be succinctly summarised:

* New content = new visitors

* New visitors = better chance of sales

* Better chance of sales results from better and new content

content writingContent RulesThis method is not magic. Since it is in the best interest of the search engine’s spiders to always be on the lookout for fresh and new content, and if your website is producing fresh and new content (at least once a day) the ‘spiders’ will continue to ‘crawl’ and index your website.

Think of this as a reward. The search engines are rewarding you for posting information that may be useful. The more useful the information becomes, the more you will be linked and your rankings will increase. Because your website and it’s information is useful, more advertisers are attracted to the search engines and they make money from the advertising revenue.

As a website builder owner, you can save literally thousands of rands by employing this method of keeping your content new and fresh. If you combine this with some of the search engine campaigns you will have incredible success.

For a free quotation, or more information, please do not hesitate to contact us.

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Why a Website Design Speaks Volumes about Your Company?

very messy officeVery Messy OfficeWhether a business has just got off the ground or has been established for years, start-up and long running companies are looking to the internet to expand their sales, as well as service to customers. Many new websites are going up and with so many people opting to go with the cheapest route, or the quickest design process, sometimes the quality of a website gets left behind. Lets face it, you wouldn't want a possible client coming into your office, looking around at a mess, so why would you send them to your virtual office looking like one?

People very often go to a company's website to get more information, it is a lot easier and more convenient then calling them or writing them a letter. The first thing they see when they go to their site(that is, the first thing that pops into their heads) is either "wow, these guys are professional, I want to deal with them" or "their site is awful, how can they act professional if they do not look professional"(well that may not be everyone’s exact words, but you see what I am getting at). We all think this when we visit a website, haven't you ever felt a little bit easier or more relaxed when purchasing something off a site with a professional look? I bet you that if a site doesn't look professional then you won't even consider purchasing an item or using their service!

Script ErrorScript ErrorAnother important aspect of a website is how long it takes to download. A lot of people say if it takes longer then 30 seconds to download then people will leave. This is true. I know that even on a DSL connection, if a site is taking too long to download I will jump to another site. If your site doesn't download in at least 30-60 seconds for all users(dial up taking a little longer), then you need to re-design your site.

Your site must not only look good and download quick, it must work good. There is nothing worse then visiting a website with pages that haven't been created yet, script errors popping up and only half of the information seems to be there. This will definitely annoy anyone who is visiting your website, they probably won't come back for a while, if at all.

contact usContact UsAnother important aspect of a good website is allowing visitors to contact you in one way or another. A simple email address or contact form on a contact us page will do wonders. People like to know they can get in touch with you with just a simple click of the mouse. Make sure that there is a link to your contact us page on every page, including in your main navigation. This will give users a feeling of being close to you, as they can contact you at any time.

Use these tips as well as your own common sense and you will be well on your way to having a great Looking, Working & Downloading Website!

Please feel free to contact us today for a free quotation or to discuss your website requirements

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Why You Absolutely Must Have A Website?

a website is your business cardA Website is Your Business CardIn today’s culture, a website represents your business card – even if you don’t have a business! Your child may have a website, your neighbour may have a website, and even your local place of worship has a website.

A website allows you to communicate – keep in touch with as many people as possible, while at the same time minimising the cost of doing so. Can you imagine the cost of consistently printing and mailing to 2000 loyal customers every month?

A website cuts down on your total cost of postage, and your everyday word processing software cuts down on physically writing out every greeting, or piece of correspondence.

However, a website does the one thing that you’re always looking for: a website helps to free your time.

Your time is the most precious commodity that you’ll never be able to get back. You’ll never be able to play that magnificent round of golf, go vacationing with the family or watching your child perform in their school play, if you’re constantly trying to free yourself of responsibilities.

deteriorating websiteDeteriorating WebsiteA website is a lot of work to start. That’s the truth. The best way to look at your website is to view it as your own body. When you put the right fuel (food) in your system, your body runs efficiently. You aren’t constipated, you have lots of energy, and you feel great. Combine this with a little exercise, and you’ll live a fairly long life. When you start feeding yourself bad food, you start to feel tired and irritable. You may gain weight and start outgrowing your favourite clothing.

That’s the same thing that could happen to your website, if it gets neglected. Just like your body, a website starts to deteriorate. The pride that you showed at having a website disappears, and your website suffers.

If you still have doubts about having a website, think of it as your on-line sales centre. Imagine having a system that can take your orders when you are asleep. Or a system that will allow you to take a holiday, and monitor your sales if you want to, without asking a sales manager? Maybe you don’t want to hire and train a new employee to take your orders, and to know your sales process. A website helps you be better at what you do, not what you shouldn’t.

For a free quotation or more information, please contact us today.

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Why a CSS Website Layout Will Make You Money

web devlopmentWeb DevelopmentAlthough CSS layouts have been around for years, they haven't become so commonplace until recently. This was basically due to limited browser support (especially from Netscape 4) - nowadays though, CSS 2.0 (which introduced positioning) is compatible with over 99% of browsers out there (check out the browser stats over at http://www.thecounter.com/stats/2004/August/browser.php).

So, why should you convert your website from its current table-based layout to a CSS layout? It'll make you money. Simple really. And here's four reasons to explain why:

Reduced bandwidth costs

Web pages using CSS for layout tend to have much smaller file sizes than those using tabular layouts. It's not unusual to see reductions of 50% or more in file size when switching from tables to CSS. Smaller file sizes obviously mean reduced bandwidth costs, which for high traffic sites can mean enormous savings.

The main reason for this dramatic decrease in file size is that presentation information is placed in the external CSS document, called up once when the homepage loads up and then cached (stored) on to the user's computer. Table layouts on the other hand, place all presentation information inside each HTML, which is then called up and downloaded for every page on the site.

Additionally, CSS can be used to replace JavaScript image rollovers, again allowing a large reduction in overall page size. See the article, CSS navigation menu for more on this (http://www.webcredible.co.uk/user-friendly-resources/css/css-navigation-menu.shtml).

search engine optimization rankingSearch Engine OptimizationA higher search engine ranking

A CSS-based website will appear higher in the search engine rankings for three reasons:

  • The code is cleaner and therefore more accessible to search engines
  • Important content can be placed at the top of the HTML document
  • There is a greater density of content compared to coding

A higher search engine ranking means more site visitors, which, provided your website is usable, should lead to an increase in enquiries or sales.

Faster download speed

A faster download speed will make you money? Well, yes. Slow download speed is often cited as one of the biggest usability complaints for websites. A faster download speed therefore leads to increased usability, and a web usability redesign can increase the sales/conversion rate by 100% (source: http://www.useit.com/alertbox/20030107.html).

CSS and HTML codeCSS and HTML CodeCSS downloads faster than tables because:

  • Browsers read through tables twice before displaying their contents, once to work out their structure and once to determine their content
  • Tables appear on the screen all in one go - no part of the table will appear until the entire table is downloaded and rendered
  • Tables encourage the use of spacer images to aid with positioning
  • CSS generally requires less code than cumbersome tables
  • All code to do with the layout can be placed in an external CSS document, which will be called up just once and then cached (stored) on the user's computer; table layout, stored in each HTML document, must be loaded up each time a new page downloads
  • With CSS you can control the order items download on to the screen - make the content appear before slow-loading images and your site users will definitely appreciate it

Increase in reach

lead generationLead Generation The more people you can reach, the more visitors you'll get to your site and the more enquiries or sales you should get. A CSS-based website is compatible with PDAs, mobile phones, in-car browsers and WebTV. Don't underestimate the importance of this: In 2008 alone an estimated 58 million PDAs will be sold (source: http://www.etforecasts.com/pr/pr0603.htm) and one third of the world's population will own a wireless device (source: http://www.clickz.com/stats/markets/wireless/article.php/10094_950001).

You can make an additional CSS document specifically for handheld devices, which will be called up in place of the regular CSS document, thereby ensuring your website is accessible to this lucrative market. This isn't possible with a tabular layout.

Conclusion: Switch to CSS!

Switching your website from a table layout to a CSS layout can be a long, arduous process, especially for large websites. Given the money making possibilities though, it could very well prove to be well worth it.

Contact us today for a free quotation, or to discuss your website requirements

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