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When To Let Go Of Your Website Designing Ideas

let goTime To Let GoAs hard as it may be, but letting go of your website designing ideas and listening to the customer may actually be of benefit in the long run.

I know what you are saying, you’ve been in the web designing business long enough to know what works and wont doesn’t, what would my customer know? Well after approaching web design in the same manner, I’ve unfortunately had no other choice but to give in to my best laid plans and comply with the wishes of my customers.

Construction of good websites usually means that it has to be appealing to the eye, as well as being fully functioning for Search Engine benefits, but ultimately it must display professionalism for the business represented.

Complying with W3C Standards (W3C Markup Validation Service) for both HTML and CSS validation is paramount to good design and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we like to use base HTML formatting and CSS text font like Tahoma 11pt, to make neat easy to read text and nice page image layouts.

I will list some cases of where letting go has benefits for both parties involved and how in some circumstances actually resulted in little or no web traffic for the website.

architectural businessArtchitectural BusinessCase Study 1. Architectural Firm flash and font matters

Our customer wanted the use of Flash elements to display several architecture images with a nice fade between images and changes to original CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their logos and architecture design work.

As most would know embedding Flash files into your website results in W3C Validation undefined source failure, thus rendering the site Invalid Markup. After explaining this, the customer felt the need to have a nice graphical flash style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and perception of their website to their customers was far more advantageous than complying with the W3C.

In addition they wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic has a much larger font height than Tahoma and when used increased the page height larger than when using Tahoma thus resulting in the site displaying with scroll bars when view under 1024 x 768 resolution, where previously it fitted in the whole page perfectly.

In the end the customer achieved the desired affects they wanted and ultimately it is the customer who ‘always’ knows best.

Case Study 2. Box supplier becomes boxed in

Our customer had started a new business supplying cardboard boxes for moving and packing. They wanted a

simple site with heavy graphical image elements and little or no text on the home page.

cardboard boxesCardboard BoxesExplaining to the customer the role of text based search engines results and that having no ‘readable text’ on the home page would limit their visibility, they choose design over results.

Why you may ask would a company limit their possibilities of being found on search engines? Well the question still burns with us too, but as mentioned earlier the ‘customer always knows best’ and the decision was solely theirs to make.

Their philosophy was simple, their website was purely to be used as a reference guide and not the source of extra business, as their marketing strategies would be enough to garner constant business.

To this day I still wonder why they limited their marketability and in particular their website which is always online and can be searched at all times of the day.

So in summary the best laid plans of mice and men (well in this case web designers) can be a utter waste of good management as what I have stated all along that the ‘customer always knows best’ and ultimately they are the ones paying for your service so sometimes its best to lay down your guns and concede defeat.

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Your Company's Website – Professional Online Presence

web design and developmentWeb Design and DevelopmentA website image should match a company’s quality objectives to build your company's online presence.

Does yours?

The truth is, a poorly designed website can damage a company’s online presence. More so, your website is your online presence. Internet users expect a reputable company to have a high-quality online presence, reflected in a quality and professional website. Think about it as an electronic business card, or brochure; a first-class website shows that a company is serious and professional. A website that is well presented, designed and developed, will open a myriad of options for low-cost marketing and client acquisition.This is the first segment in a three-part series that addresses the guidelines on how to plan, present and develop your company’s website. The full series includes:

  1. Professional Online Presence
  2. Quality Web Site -- Quality Approach
  3. Website Design, Development & Marketing Aspects

Web DevelopmentWeb DevelopmentYour Company’s Web Site – Professional Online

If your company strives for quality, this should be expressed as much by your website, as it is with your company’s products and services. From now on, consider your website as an extension of those products and services; consider it as your company's online presence. Ask yourself what is important to you, and your customers when it comes to the services or products your company provides? Is it the advantages like quality, performance, presentation and reliability that are offered? Does your current web site reflect this? Revisit your company’s mission statement – is this also reflected in the website?

It’s amazing how many companies do not have a professional online presence, for fear of expense, (in which case, they often opt for a “do-it-yourself” product). A well-developed, well-designed website is not a cost; it’s an investment, and any related expenses will convert into new clients. At present, there are several reputable organizations that will help your company build an effective web site for a reasonable price.

It is proven that R.O.I is quickly met when the website properly addresses your requirements and /or target market. Keep in mind that your website is the least expensive 24/7 (worldwide) salesman that you will ever find.

It’s important to find a team of website design experts who will listen to you, understand your needs, and not only follow your guidelines, but also present you with new options, and suggestions, to increase your sales and customer acquisition. A good team will produce a professional online presence that is in tune with your company’s image, excels in usability and is search-engine friendly.

Online MarketingOnline MarketingOnline marketing for your website is also very important, since your utmost goal is to attract users that search for the products or services you offer. A high-quality website that is lost among search engines, is like placing an expensive ad in a magazine that nobody buys. If Web browsers cannot find your site, they are limited in how they can purchase your product or service. Treat your website as a marketing tool, not only as a source for company information.

Summary: A professional online presence, and a quality website, are the most important investments you will make for your company; it will reflect your company’s image, and the products and services you offer. Seek a website design company that is willing to learn about your company, and its products and services. Get involved in the website development process, and offer your opinion and suggestions – after all, you know your market and your company.

For a free quotation, or more information, please contact us

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