StormBiz Blog

Everything you need to know about website design, website hosting, graphic design, our website design courses and more...

What Constitutes a Complete and Effective SEO Campaign?

SEO planningSEO PlanningUnfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.

First of all, your web site needs human attention. A real person should thoroughly analyze your site before any work is done. Get them on the phone and ask them questions. There should be a clear process that the Search Engine Optimization Company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site.

The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes, and how they find businesses like yours. The keywords chosen should apply to the theme of the web site. High rankings for these keywords should also be obtainable given your budget. If you are a computer repair shop with one or two locations in a city, and cannot service computers outside your area, then targeting a term such as "computer repair" is overkill. The cost for obtaining high rankings for a term such as that, will be far greater than what you will make from the exposure, as much of your web site traffic will not be targeted enough.

Continue reading
0
  1102 Hits
1102 Hits

What is PageRank?

page rankPage RankWhat is Pagerank? - Pagerank is based on how many links to one website. PageRank is a value that represents how important a page is on the web. Robots or Spiders figures that when one page links to another page, it is casting a vote for the other page. Also the importance of the page that is casting the vote determines how important the vote is. It matters because it is one of the most important factors that determines a page's ranking in the search results but It isn't the only factor that Search engines uses to rank pages. Not all links are counted by Search engines. .Some links can cause a site to be penalized by Search engines

Internal linking - Internal linking also plays a factor in the PageRank of the pages within a site. The linking structure within the site should follow the themed approach to internal linking, which stresses importance on minimizing linking between 2nd and 3rd level directories and pages. Example - The homepage has a PageRank of 5. You link your homepage that has a PageRank of 5, to other web pages on your site, which will in turn have a PR of 3 or 4. Now, you link all of the secondary pages that have a PR of 4 to the tertiary pages that will in turn have a PR of 3.

Continue reading
0
  950 Hits
950 Hits

Domain Names 101: 3 quick questions explained

domainnameDolmain Name1. What is a domain name?

A domain name is the name that identifies a web site. Your domain name in the online world is the equivalent of our retail name and address in the real world. It is your address because it shows customers and computers online where to find your site, store, products etc. It is your name because you can move your domain name from one web host to another at any time.

Continue reading
0
  1411 Hits
1411 Hits

What is E-commerce hosting?

e commerce hostinge-Commerce HostingE-commerce hosting is a hosting package designed for customers who require a complete online business solution for their websites. E-commerce hosting providers provide the infrastructure, systems and applications needed for a website to perform online transactions. Hence, it has become a very important requirement of online businesses, since it enables the customers to transact over the internet easily, and more importantly in a secure environment. Thus, it is of no surprise that e-commerce hosting has become one of the fastest growing hosting services, looking at the rate in which people are doing business through the internet.

Continue reading
0
  1092 Hits
1092 Hits

What is FrontPage Hosting?

frontpage web hostingFrontpage HostingFrontPage hosting is a niche market offering in terms of support for a web authoring software product. It is run on a Windows operating system. The FrontPage software itself refers to a complete package for web site creation, flexible web site management, and the ability to edit and format HTML. All these can be done through an interface that is user-friendly and easy to use especially for those already familiar with Microsoft Office. FrontPage hosting is designed for users who use a lot of dynamic functions for their websites and require FrontPage specific features like photo gallery, active web pages or if they are running FrontPage bots. It is a great platform for users who want to host their small or large e-commerce sites.

FrontPage Hosting is comparable with the normal hosting services but is differentiated by its ability to support for various FrontPage extensions. In fact, FrontPage can only work in perfection if the hosting provider has FrontPage Server Extensions installed. In terms of price, the normal cost for a FrontPage hosting is comparable to the normal Windows or UNIX hosting.

Continue reading
0
  1028 Hits
1028 Hits

Calendar

Wait a minute, while we are rendering the calendar

Latest Blogs

Reward Credit

Login/Register for credits