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Search Engine Optimization - A MUST

Web Site TrafficWeb Site TrafficAs you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?

The problem is these sites aren't optimized for the search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesn't matter, the fact is it works and I'm going to tell you what's involved.

Before we continue let me familiarize you with some relevant terminology in my own words.

**Search Engine Optimization**

Search engine optimization can be referred to as the addition and modification of all variables and extended variables of a web site in hopes of achieving a better position in the search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from other sites.

Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.

**What is a Search Engine Optimization Company? **

A search engine optimization company is a company that offers the service of creating and adjusting all the variables involved in search engine optimization in order to get your web site the best ranking they can achieve, during the designated project period, for all the major search engines.

hurdles seoSearch Engine Optimization Hurdles**Search Engine Optimization Hurdles**

Back to the question of why these sites rich with content aren't bringing in the numbers. There are several reasons why sites small and large aren't optimized for the search engines, fortunately these can be remedied.

1. Many webmasters/site owners believe in "If You Build It They Will Come". This attitude will get your web site no where fast. Sure if you build it you will get users maybe even a decent amount of users but you will not be unleashing the real potential of your web site.

2. Not feeling that your site can do better than it is. Websites can always be further optimized. Search engines change their algorithms all the time so what worked 2 months ago may not work as well or at all in present times. For any of you that fee you can get your site optimized better, think of the story of the Little Engine and don’t think you can, KNOW YOU CAN.

3. Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization.

This is partially true. Search engine optimization is not easy but then again, anyone can do it. It does take time though and time is a precious commodity. In situations where you just can't devote the time to search engine optimize your site I would recommend seeking the services of a professional search engine optimization company. Storm Biz Offers this Service, Check out our Marketing Section For details

4. Time + cost = a deterrent. For a situation like this I would recommend optimizing little by little on your own. Eventually you will become better and better at it and be able to accomplish more in less time.

5. Another problem is many people think "Well my site is only a small site, there is no way I will be able to compete with the larger sites that have top spots in the search engines". If you think like this I’d like to say this to you. It is possible that that if you optimize your web site you may not be able to compete with the larger sites and may not be able to get a page 1 or 2 ranking in any of the search engines, BUT, what if you did. Always shoot for the stars so if you fall short you will at least hit the sky.

Now for those of you who plan to better your websites via Search Engine Optimization here are the stages you need to follow in order to have an efficient and effective SEO campaign.

SEO CampaignsPlanning Your SEO Campaigns**Planning Your Search Engine Optimization Campaign**

Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.

**Researching the Most Effective SEO Strategies**

What works and what does not. You will need to learn as many optimization strategies as you can that are currently effective with the search engines. This will be one of the most time consuming steps in your SEO campaign as you will have to sift through information as well as participate in SEO related forums to get additional information from professional. You can take this process in stages and apply your newly gained knowledge as you get it. There is also some useful software available both free and paid that will greatly help with this effort. WebPosition Gold is one of the more popular ones.

**Search Engine Optimize Your Site**

SEO Optimization ProcessSEO Optimization ProcessThis should be done in stages so you can see the effectiveness of the applied strategies you are using. Don’t change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.

Search engine optimization does not only deal with your site it also deals with the relationship other sites have with yours and yours with theirs. Keep this in mind when utilizing your link building strategies.

**Monitor Your SEO Progress**

There are many ways to do this you will have to find the best method for you. You will need to monitor your search engine ranking for the keywords you are targeting after each update. Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend SEOCount.com for monitoring your progress on the Google search engine as it is very easy to use and you can monitor several domains and keywords all from within the same account. It also gives you the option of viewing the number of backlinks.
 
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The Truth about Search Engine Optimization

basic search engine optimizationBasic S.E.OWhile the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competitive markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Professional Search Engine OptimizationProfessional Search Engine OptimizationProfessional Search Engine Optimization (SEO) is more than simply u
nderstanding the goal of a website. The real SEO Professional, or real 'Search Engine Optimizer', will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question ... Who is the "target audience" or the "target market" ... and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

  • -Optimizing every page's page titles, meta tags, attributes, anchor text and more.
  • - Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).
  • - Content is king ... and paramount to good optimization.
  • - Search engine friendly GUI navigation (internal linking strategy).
  • - A must have 'inbound link' building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

google algorithm1Google AlgorithmProfessional SEO Company


Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here's Google's tips on things to look for in an SEO company:

  • Be wary of SEO firms that send you email out of the blue.
  • No one can guarantee a #1 ranking on Google.
  • Be careful if a company is secretive or won't clearly explain what they intend to do.
  • You should never have to link to an SEO.
  • Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
  • Choose wisely.
  • Be sure to understand where the money goes.
  • Talk to many SEOs, and ask other SEOs if they would recommend the firm you're considering.
  • Make sure you're protected legally.
  • Professional SEO Strategy and Conversion
SEO and WebdesignS.E.O and Web DesignThe truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty


If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting ... is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that's why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.

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What is Search Engine Optimization and Why Do I Need It?

web designWeb Design ServicePurchasing web design service is confusing with all of the different buzz words floating around. A service being pushed by many web developers is search engine optimization (SEO). It has become a huge field in the last few years despite the fact that many purchasers of web development services are not clear on what it is or why they need to consider it in the making of their site.

What is Search Engine Optimization (SEO)?

Nearly every internet user finds new web sites using a search engine such as Google, Yahoo, or MSN. You go to their site, type in what you are looking for and usually find it in the top two or three results. What goes on behind the scenes of every internet search involves complex software intelligent enough to figure out which pages are the most relevant to your search. If you are looking to buy a product online, you will search for the product name and typically buy it from a company who comes up near the top of the result list. Search Engine Optimization is the process of figuring out which search phrases, or “key words”, potential customers might use to find what you are offering, and then doing whatever is necessary to move to the top of the search results so that these searchers visit your site.

Figuring out what key words to target is a tricky process. If you run a company that sells candy, your first thought might be to target the key word “candy”. There are a number of problems with targeting such a general word or phrase. If somebody is logging on to the internet to buy candy, they are just as likely to use a search phrase like “chocolate”. The other problem is that if someone searches for “candy”, they might simply be looking for recipes or information. Spending money on search engine optimization which results in visits from recipe seekers will not be beneficial to your company or to the searcher. Luckily, there are many tools available, such as WordTracker, to do proper key word research and determine exactly which phrases are the best to target.

The second part of the search engine optimization process is crafting your site to be near the top of the search results for the phrases you chose. This can be very difficult, as the World Wide Web is full of competing web sites that would like to be higher on the list. There is a wealth of information describing exactly what you can do to have a good shot at being in the top results. I will discuss some of these methods more in depth in future articles. In the meantime, I recommend reading the information at Bruce Clay’s web site. It is the best resource on the internet for good, free information on SEO.

you need S.E.OYou Need Good S.E.OWhy do I need Search Engine Optimization?

If you are going to promote your website through standard advertising (i.e. print, TV, or radio), you might not need to invest very heavily in SEO. Most startup companies do not have the budget to promote their site through those mediums. If that is your situation, doing some careful research about SEO can help you access a form of advertising that is nearly free and reaches millions of people interested in exactly what you have to offer. If you have the budget to pay a professional for this service, make sure to investigate very carefully and get examples of their work. If a company offers you a guaranteed top spot on Google, be weary. True SEO professionals will tell you the truth: that getting a high search ranking for a competitive key word phrase will take months of diligent work and planning, and involves many factors that you cannot control due to competition for the elusive top spot.

When you write the copy for your web site, use language that contains your key words. Try to provide information that your visitors will find useful. People are much more likely to buy a product or service from a company that gives some of its expertise for free. It is also important to continually update the information on your site to keep visitors returning to see what new information is available. Hopefully they will make a purchase along the way. 
 
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5 Valuable Search Engine Optimization Tips

seo contentContent OptimizingSearch engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:

1. Content is Key

Webmasters are extremely concerned with optimizing their code and as a result, they often forget about optimizing the content. As optimization tips go, this is one you should pay close attention to. The first 200 words of your home page should be loaded with keywords, this includes your headline. Some search engines, particularly those that ignore meta tags, will actually use the first few lines of text (including the headline) as your site description.

2. Utilize Static HTML

You don't need a "dynamic" website unless you have dynamic content, such as airline seat availability and pricing which needs to be dynamically published from a database because it constantly changes. You may store your website in a database but you're better off publishing it as a static HTML website. It's cheaper, the pages will download faster, and search engines will find it easier to comprehensively index your website.

The less HTML code you have, the better, as it makes it easier and faster for the search engine to index your page. Aim for a total page weight of 50 KB for any page (that's including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don't like pages that are over 100 KB.

title tag seoThe Title Tag is Important3. The Title Tag is Critical

The title tag is the single most important piece of content for people who search. Keep it short: Don't have more than 60 characters (with spaces), which is roughly 8-10 words. Lead with the most important careword for that particular page. Always start off with what is specific about the page and move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. (This is a very common mistake, so check out your website.)

4. Optimize Your Images

This is another optimization tip that many people forget about. However, through use of your "alt" image attribute tag, you can slip in an extra keyword phrase or two that describes the picture users are about to see. The text only shows up when the user has turned off the 'view images' option in their browser or the image fails to load. But some search engine robots will pick it up too and the extra keywords could help your ranking. So take a few seconds to implement this optimization tip on your site and you could see improved results soon.

SEO ExpertSEO Professional5. Why You Shouldn't Optimize Your Own Site

While we have given you some basic optimization tips to help you quickly boost your search engine ranking, we still recommend that you hire a Search Engine Optimization professional for the best results. Search engines change their guidelines regularly, making it impossible for any one or two people to stay on top of all the changes while still running their business. What was a great optimization tip yesterday, could get your site blacklisted today. Your SEO professional will watch over your site as if it was our own, ensuring your site is always running in peak form. For example, we predicted many of the guideline changes Google made in November of 2003, saving many of our customers from the massive fall in rankings most experienced.
 
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Getting Honest With The Search Engines

discussion forumsDiscussion ForumsI spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.

Search Engine*:

A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.

Algorithm*:

A formula or set of steps for solving a particular problem.

Frankly, no one can predict what will happen from day to day with the Search Engines. Only the Search Engine companies themselves know if the algorithms will change from one day to the next. Even the Search Engine rules change from month to month, sometimes daily. Think of the changes that have happened since pay for inclusion and pay-per-click have taken over the market for Search Engine results.

It seems so simple to try and comply with the Search Engine rules. Even though optimization adds to the basic content of a site and source code, there are ways to approach this without stepping over the line.

We personally do not use the methods mentioned below (methods to avoid, methods to be wary of) in order to play it the absolute safest way, using a long term plan in providing you optimum ranking in the Search Engines.

Keyword stuffingAvoid Keyword StuffingMethods to avoid

Keyword stuffing. "Stuffing" keywords into places where keywords don't belong, such as comment tags, image ALT tags where the keywords have nothing to do with the specific image

Invisible text. Text color the same as background color

Automated submissions. Using automated tools to deliver huge numbers of pages to submission pages of Search Engines

Submissions to "thousands" of Search Engines. A waste of time, since the major Search Engines/Directories drive the majority of the traffic to websites

FFA (free for all) links. Link popularity is good, but only when the links are relevant; a link from a page of random links is not worth nearly as much as a link from a site that is relevant to your site

Search Engine Marketing companies hosting your pages on their server. The marketing company "owns" your pages, and if you decide you want to move them, you may have a hard time wresting them away. (This is not always the case with marketing companies that also provide hosting, but you need to carefully choose when using this option.)

Methods to be wary of

  • Cloaking
  • Doorway pages
  • Maintenance programs

Cloaking*:

Also known as stealth, a technique used by some Web sites to deliver one page to a Search Engine for indexing while serving an entirely different page to everyone else.

Cloaking is very difficult to do correctly, if you do not have an expert providing this service you could well be banned by the Search Engines. There are ways for this to be done that are accepted by some Search Engines. In general, cloaking is not always accepted by the Search Engine rules and can be a gamble unless you are certain your service provider knows what they are doing. Check credentials and get referrals from people who have used their services.

Doorway page**:

A page made specifically to rank well in Search Engines for particular keywords, serving as an entry point through which visitors pass to the main content.

Doorway pages are not accepted as they used to be by the Search Engines. A carefully crafted doorway page done by hand is entirely different from an automated doorway page generated by software. A few well-designed pages are a far cry from mass generated automated pages sent in large numbers through the Search Engine submission page, which are often considered as spam. Again, check credentials and get referrals from people who have used their services.

website maintenance2Website MaintenanceMaintenance programs

There are times when a page drops from the Search Engine listings or you re-design the page which might give you a reason to re-submit the page to the Search Engine. Re-submitting your pages every month is not always necessary. Having a log stats program in place will help you see which pages are still listed, along with a monthly ranking report. If you have these tools you should be able to see if any of your pages have changed. Be wary of people who consistently re-submit your pages, since re-submission can sometimes cause your pages to be dropped if they are already listed in the database.

My own experience with a very large website I did Search Engine marketing for, showed that the older (longer) the pages were in the Search Engine results, the better for link popularity and ranking. Of course, paid inclusion can give you more security in having your web pages stabilized in the Search Engine results.

A good maintenance plan will include providing a ranking report, tweaking keywords in your source code as needed for a monthly/six month/yearly fee and may also include log stats so you can see where your traffic is coming from and what keywords your visitors are using to visit your website.

Methods that work

Good content

Content is one of the most important items you need for your website. Once visitors arrive, you need to keep them there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for Search Engine spiders when they index a website.

Good navigation

There is nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking. Have easy to use, clearly marked navigation so your visitors click through instead of click-away in frustration. Search Engine spiders (robots) index text and links; having good navigation is important to the indexing of your web pages.

Title TagTitle TagsTitle/META tags

Individualized Title and META tags for each of your important web pages gives you the best chance for optimum success in ranking. Title tags are necessary for Search Engine ranking, in particular with Google's Search Engine. META tags have decreased in importance, but are worth using for clarity and search results. The META description is still used by some Search Engines as the default text indexed by Search Engine spiders for the search results. The keyword tag is the least important but is still used by some engines. My theory is, you never know when the rules of the Search Engines will change, or a new engine will want them, so take the time to include these tags in all your web pages.

Link popularity

Links from other popular websites back to your website are one way of increasing your site's popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity. Good content is vitally important because visitors who stay longer while visiting a website help measure the popularity of the site in the Search Engines.

Paid Inclusion

Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.

PPC (Pay-Per-Click)

Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.

Google AdWords Select

Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs

Log Stats programs

Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.

free or paid submissionsFree or Paid SubmissionsFree submissions take patience

After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.

Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to the public.

Stay Honest

Stay honest, create good content and do your homework when hiring for services.

Using affordable Search Engine Marketing services you will add to your audience exposure on the web. In this way you will always be ahead of the game and hopefully, ahead of your competitors.

If you would like a free quotation, or more information, please contact us today

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