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What Could Be Worse ?

What Could Be Worse Than Your Viewers Not Seeing Your Site Display Properly?

correct htmlCorrect HTML

What if they never get to your site to see it?

If you want your site listed on search engines then make sure that you have correct HTML code. Many search engines cannot properly catalog or index a site that has HTML errors. This can greatly reduce the amount of traffic your web site receives from search engines.

The lowest form of "browser" out there is the search engine. The search engine is about the equivalent of a version 2 browser. It can't read flash, DHTML, JavaScript, dynamic pages, - even having trouble at times with frames. Search engines may have difficulty crawling, indexing, and extracting the content of your site if you have broken HTML.

Search engines score a page by looking for relevant terms in key HTML components in specific places within a document. These key components are titles, descriptions, visible text, alt image tags etc. If they don't find them because of typos or other mistakes, the spiders may leave without reading the content of the page.

Poor document structure like a META tag placed in the BODY section of the page instead of the HEAD section - can cause the spider to ignore the tag and cost you a good ranking.

search engine optimization conceptSearch Engine Optimization ConceptWhat if you were tired and under deadline to get a new page up, (Not at my job!) you might type TILTE instead of TITLE for your TITLE tag. TITLE tags are very important to search engines. If you made this one little error the search engine will ignore all of the content of the title tag.

If you create the page properly and have content that contains your keywords it "should" get read and picked up by the search engines. (off page factors like inbound links excluded) However if you have a simple error like an open tag

seo processS.E.O. ProcessInternet Explorer is very forgiving of mistakes in code. By building only for IE you are creating for the most error forgiving browser ever. Thinking that a search engine will "browse" your site like Internet Explorer 6 is a dream. If the site won't display right in Netscape, Firefox, Opera or an old version of IE chances are good the search engines can't read it either.

So next time you get frustrated with having to design for Netscape, Firefox, Opera and IE, just bust out your favorite HTML editor and settle in for a long night of code checking.

Your marketing department will thank you!

Contact us for a free quotation today

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Why It’s Important To Have New Content On Your Website?

seo spider crawlerSearch Engine Spider CrawlingHave you ever wondered how people get a number one ranking on the search engines? Is it because they are special? Is it because they know the Internet gurus? Is it because they have paid to become number one or is it more likely because they constantly update the content on their website?

Content rules. The search engines employ ‘spiders’ that ‘crawl’ and index the many millions of webpages out there. They are looking for new and ‘fresh’ content. Why? It’s in the best interest of the search engines to always look for new content because their advertisers and people who wish to advertise with that search engine want to know what interests people so they can target that interest.

Advertisers will not pay for content that is stale or not updated because yesterday’s news is the reason for today’s business failure.

As a website builder business owner this can be succinctly summarised:

* New content = new visitors

* New visitors = better chance of sales

* Better chance of sales results from better and new content

content writingContent RulesThis method is not magic. Since it is in the best interest of the search engine’s spiders to always be on the lookout for fresh and new content, and if your website is producing fresh and new content (at least once a day) the ‘spiders’ will continue to ‘crawl’ and index your website.

Think of this as a reward. The search engines are rewarding you for posting information that may be useful. The more useful the information becomes, the more you will be linked and your rankings will increase. Because your website and it’s information is useful, more advertisers are attracted to the search engines and they make money from the advertising revenue.

As a website builder owner, you can save literally thousands of rands by employing this method of keeping your content new and fresh. If you combine this with some of the search engine campaigns you will have incredible success.

For a free quotation, or more information, please do not hesitate to contact us.

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Keywords are the key to good website design

SEO Keyword researchS.E.O Keyword ResearchWe all know potential clients won't come just because you built the site - the site has to place well in the search engines to pull the traffic. Of course, placement can be bought through Pay Per Click advertising, but there is nothing as satisfying to a web designer as a top position in the free results.

How do you get there? In a word: keywords. Design your web site for search engines from the very get go, and that means, start with your keyword research. Once you have those terms in hand, use them to plan your site and content.

domain name registrationDomain Name RegistrationWhat's in a Name?

If you haven't purchased a domain name yet, then think about ways to incorporate at least one of your keywords. Hyphens are fine, but if you can get bluewidgets.com, go for it. Or www.companynamewidgets.com ... you can rank well without it, but every little bit helps.

website widgetWebsite WidgetsSite Content - Give Them What They Want

If you plan your content based on your keyword research, you give searchers what they are looking for. Sometimes you have to get creative, of course. For example, if you sell red widgets, but your research tells you people search far more often for blue widgets, then you might want to create and optimize a page "red Widgets Vs. Blue Widgets." Sounds silly, but you get the idea. And it not only brings the searcher for red widgets to your page, it converts them to a blue widget buyer.

Create at least one page for each keyword variation, and on that page use your phrase:

  • In an h1 tag once
  • In an h2 or h3 tag once
  • In the first paragraph
  • In bold somewhere in the content
  • In the anchor text of a link to an authority site.
  • In the anchor text of a link to another page on the site

keywordsKeywordsSite Design Architecture and SEO

Your keywords will also figure heavily in the website's structure - especially if it's a large site. Where there are natural divisions, create sub-directories with keyword rich names: www.yourdomain/blue-widgets/ for example.

It can also be a powerful move to use your keywords in file names - your HTML and graphic file names. Assume for a moment you sell widgets of all different colours, and they are search terms ... you would have pages named:

- www.yourdomain/blue-widgets.html,

- www.yourdomain/black-widgets.html,

- www.yourdomain/white-widgets.html and so on.

Use those keywords in the graphic files names as well. Take your home page, for example. Your logo should be called widgets-logo.gif.

alternative textAlternative Text for ImagesOther On Site SEO Design Elements

Be sure to use Alt Tags for images, and title attributes for links. Don't stuff the alt tags with keywords, but describe the images accurately, and do it with the visitor in mind too. Here's why: we know the search engines do use the text from alt tags to help index a site, but did you know that Google sometimes uses the alt tag text as the description in the SERPs! It's rare, but it happens. I've seen it on my own site.

The jury's out on whether this last technique is really effective, but many SEO Web Designers now use the title attribute on links. If you look at the code for the link to my site – or put your mouse over the link, you will see what I mean.

Off Site SEO – Link Building

Wait a minute, link building isn't part of design is it? Yes, it is! You used to be able to build link popularity through reciprocal link programs, but that is no longer an effective gambit. To get links, you need to create the sort of content that makes other webmasters link to your site. It might be a forum, a blog with constantly updated information, or a tool that people need. Build your content to attract links, as well as visitors.

Incorporate these suggestions into your web site, and you will begin to see how SEO and Web Design can be synonymous!

Contact us for a free quotation, or to discuss your website needs

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How to Use Keywords to Optimize Your Site for Search Engines

SEO Keyword ResearchSEO Keyword ResearchPlacing keywords strategically throughout your web pages will greatly improve your rankings in the search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned from the search engines.

How do you sort all this out so you can effectively market your web site to the search engines?

What is a keyword, and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use, and some tips on what to avoid.

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How Can Search Engines Help You with Your Business?

globalNetworkGlobal NetworkWhat Are Search Engines?

Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's where the main problem arises: how to find what you need among all those innumerable terabytes of data. The World Wide Web is overloaded with various stuff related to diverse interests and activities of human beings who inhabit the globe. How can you tell what a site is devoted to without visiting it? Besides, the number of resources grew as quickly as the Internet’s own development, and many of them closely resembled each other (and still do). This situation necessitated finding a reliable (and at the same time fast) way to simplify the search process, otherwise there would be absolutely no point to the World Wide Web. So, development and deployment of the first search engines closely followed the birth of the World Wide Web.*

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