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Your Company's Website – Design, Development & Marketing Aspects

planning a websitePlanning a Website This is the last part of a three part series dealing with guidelines on how to plan, present and develop your company’s website. In part one we explored the importance of having a professional website to represent your company online. In part two, we identified the quality approach of planning your company’s website.

Now in our last part of this series, we will take a quick look into the website design, development/and marketing aspects and your Company’s image.

Company Brand

First step when looking into website design, development and marketing, is concentrating on your company's logo. Your company logo should be the focus point of your website – remember: it is all about your company. Your marketing material should all look similar – business cards, printing materials, online PDF’s – all should deliver the same message and have the same connection.

The main objective of your website design, development and marketing, is to connect prospective clients with your company. They are all alone there, without any sales person to guide them, and explain how the company works, so make sure it can stands on its own merit. Your website must present your company well, as there will be no human factor once a visitor comes around.

build search engine friendly websiteBuild Search Engine Friendly WebsiteEngine and User Friendly

A website is not a brochure! When concentrating on your company's website design, development and marketing, all materials should be created according to using online marketing. The copyright for a website is not the same as used on your printing materials, images have a special format and size, colours should be wisely used, and navigation should be easy, with absolutely no dead ends.

Building a search engine friendly website is not a task that every website design and development company can manage, so make sure you do your homework before hiring a web site design, development and marketing expert. To create a website that is search engine friendly, the team of professionals working on your website, need to have the knowledge and expertise on search engines; how they work and index websites. If a website is not built taking into consideration how search engines work, and the criteria used to index sites in their database, it will probably be invisible to search engine robots. They will not be able to index your site properly, or maybe not to index it at all.

Another common mistake is to hire a website design and development company without enough knowledge on search engine algorithms and might put your website at a great risk using spamming techniques. With the incredible growth of websites being indexed -- about 11.5 billion websites indexed with search engines -- you want to make sure the company working on your website has the expertise to build it to be seen.

crawling and indexingCrawling and IndexingSearch Engine Optimization [SEO] & Search Engine Marketing [SEM]

If you offer products or services that Internet users are searching for, you certainly should look into having your web site indexed with search engines. Building a search engine friendly website is just the beginning; you need to make sure the website will be found by potential users searching for the products and services you offer.

Potential customers are more and more using the Internet and search engines to look for products and services they need and want, and having a website that no potential customer can find, is a waste of time and money. Use your website as a marketing and online sales tool.

Over the past few years of the web’s evolution as a key business tool, shows that an effective website mines prospects that other vehicles do not reach, shortens the sales cycle – in many cases dramatically so – and delivers early and consistent ROI.

seo analysisS.E.O. AnalysisMonitoring and Measurement of the Product

The capability of being able to evaluate, validate and verify if the effectiveness of your SEO campaign is critical. Reputable Search Engine Optimization [SEO] & Search Engine Marketing [SEM] companies will provide you monthly reports showing your current status and suggestions for areas that need improvement (number of visitors per page, time spent, referrals, exit pages, high traffic pages, keywords being used, etc).

Happy manHappy ManUse the information above as guide lines and always use common sense. Your website should be an extension of your company’s image online, and present the same standards of quality and customer appreciation.

Now that you are ready to start, don’t forget that creating a website has lots of work involved, but also lots of excitement. In the process of building your website, you are also expanding your company, and giving it new form and shape.

You must be full of enthusiasm to start, or redesign your website now.

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it. ' to request a free quotation.

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Your Biggest Mistake When You Create a Website

Build a WebsiteDesign and Build a WebsiteWhy Should You Create a website?

A. What do you want when you create a website?

B. What to do to get what you want.

A. What do you want?

1. You may be in a non-profit organisation and want to post forthcoming events on the web. You don't want to have thousands of visitors to the site. But wait - do you want to create a website for new members from the web? I found a new barbershop singer through my website.

2. You may have a small business selling locally. You're happy with yellow pages. But wait - how many thousand words can you put in your yellow page advert?

being kept on phone while workingBeing Kept on Phone While WorkingThere is no limit if you create a website.

Have you ever had someone keep you on the phone for half an hour of your valuable time with their questions? Wouldn't it be nice to direct them to your website for answers and sales messages? Create a website!

Once you've written all those answers, wouldn't it be profitable to have potential customers reading your answers? Create a website. A dentist has clients from a hundred miles away, from his website.

3. Perhaps you sell items weighing a hundred tons costing a million dollars. When you create a website you can still write as much information about your product as you like - not like the yellow pages. Then you can direct prospects to phone to make an appointment with your best sales staff.

4. You want to sell a product on the web. First create a website then get lots of traffic.

5. You want to make money on the web?!! Without a product?!! No...I'm not laughing. Create a website. If you have lots of traffic you don't even have to be good at selling to make some money with Google Adsense.

If you're good at pre-selling, then you can try affiliate marketing, or selling advertising on your site, or several other channels of income. Just create a website and get the traffic first.

website trafficWebsite TrafficB. What to do about it

To get high traffic you must give visitors what they want. Tricking Google will only get your domain banned from their listing.

Here are some things not to do when you create a website. If your visitors hit the back button their numbers don't count.

a) Don't use frames when you create a website - the search engines can't find you, and the inventors of frames don't use them on their own website.

b) It may be artistic to disguise your links, but you will lose customers. I visited a site that displayed just one big picture. I happened to pass my mouse over the picture on the way to the back button, and discovered links flashing on the screen. Apparently I had to click on bits of the picture to see any more!

c) Don't use Flash when you create a website. If people are using ADSL they are unlikely to wait longer than three seconds before hitting the back button. If they're on a 56K modem they might be prepared to wait ten seconds. You've just lost another client.

d) Don't use big pictures when you create a website. If you have a photography site, use postage stamp sized pictures with the size stated in your coding, and ask the visitor to click for a larger picture. Telling the browser how high and wide your picture is will allow it to load after the text, so your visitor has something to look at meantime.

e) Don't use irrelevant pictures when you create a website. One picture is worth a thousand words, but only if the picture is saying what you want it to say.

business informationbusiness informationWhy do people visit websites? It is NOT for entertainment. Their TV gives them all the moving pictures that they need. Even if it is an adult site, the visitor is really wanting to download digital information for later entertainment.

Information is what your visitor wants - When you create a website don't waste your time and money on anything else.

A paid designer will use all sorts of clever artistic tricks - you now know that you will lose clients that way. More than 99% of new websites soon have to close because they have no traffic, which means no profit.

That is your biggest mistake. Instead, find what people want to know first, then give it to them.

So why create a website? Simple, you know more about your own subject than any show-off website designer. You don't even need to understand HTML coding if you use SBI. You still should learn a little about HTML coding, but there are free lessons on my website.

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it. ' to request a free quotation.

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The Importance of a website for any business

world wide webWorld Wide WebIn today's society, individuals and businesses utilize the World Wide Web as a means to locate, discuss, and distribute information. With tools such as Google, MSN, and Yahoo, businesses are able to not only optimize their websites' search engine results, but also increase the exposure to their products and services. The competitive edge between businesses is defined by more than just low prices, superior customer service, and results. In this day and age, consumers have more on their plate, and less patience to wait for tasks to be completed. They would rather have the ease, and speed of utilizing the internet for service of their needs, than wait in a phone queue for a representative to service that same need. As a result, many businesses have provided additional quality options, and incentives to their members for conducting business transactions online.

A mobile website allows a travelling businessman to take care of his accounts while in the midst of meetings, conferences, and flights. Your company's user-friendly and self-explanatory website design showed the stay-at-home mom how easy it was to manager her business with you, while watching the baby, paying the bills, and getting dinner ready for the family. Consumers don't have time to wait for pages to load. They want websites that are informational, effective, and provide a variety of options to quickly log in and out, while still taking care of their business needs. Consumers utilize search bars and sitemaps to quickly locate what they're looking for, to preserve what precious time they have during the day. They want shopping carts that can save their selections for a later time and date when they have the time to update the products and services they wish to purchase, without having to start all over. With the growing need for consumers to self-service, businesses have awarded incentives to those who prefer to order, service, and cancel their products online.

website redesigningWebsite RedesigningBusinesses are held to higher standards for the level of quality and for their efficiency in servicing the needs of consumers. Consumers want better, faster, easier methods of conducting account transactions worldwide, and expect businesses to progress alongside technological advances. Businesses have been impacted by the rising demand for the need to provide more cost-effective and streamlined servicing. They have found an increased need to constantly accommodate the exponential growth by frequently redesigning websites and performing site maintenances. Despite increasing consumer demands, business owners need to remember not to let quality be overshadowed by the quantity of available methods of accessibility. Though the world is accustomed to technological conveniences, consumers have not forgotten the old-fashioned backbone of quality service and products.

Business owners utilize various tactics to encompass as many consumers in as many ways possible, thereby ensuring their marketing potential is maximized. By incorporating outbound email capabilities, businesses have found email marketing to be highly effective. Options for email marketing range from the "refer a friend" method to clients requesting additional information directly from their websites. By utilizing marketing mailing, businesses gain the advantage of reaching consumers and marketing their products, at the convenience of consumers. Many businesses take full advantage of how easy and powerful online marketing really is. They offer rebates and discounts for conducting business online, which optimizes both their productivity and business results

Business OwnerBusiness OwnerBusiness owners need to get creative when it comes to consumer demands. They need to create a website that is not only effective, but interactive, and also encourages self-servicing. A growing number of websites now offer technical support in multiple forms, and have maintained the sites so as to not slow down with increased access and usage. Websites also have "frequently asked questions" that list questions and answers for common scenarios, to eliminate a certain volume of assistance needed. Companies are therefore able to allocate time and resources elsewhere, to allow for more efficient operation. Business owners in today's society recognize the importance of redesigning websites, and systems, to provide worldwide around the clock access to an easy and efficient website.

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it.' to request a free quotation

 

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Are You Pulling Your Hair Out?

social media advertising services graphic

This is a very troubling time in South Africa.   Businesses are closing and people are losing revenue. 

Don’t be caught unprepared.

Is your website doing what it is meant to during the lockdown?

Let us give you a free website optimization report…do not wait until it is too late!!!

The one thing that can keep you going is your website.   Your website is your number 1 salesperson, especially in these devastating times when we are all confined to our homes… You need a website, proper Search Engine Optimisation (S.E.O.) and marketing.

Do not allow your business to disappear.   Today, people have time to think and plan for their future and the future of their business.

If you have a business, you should have a website to advertise and draw clients.  If you have a website, then now is the time to make sure that it is doing what it is supposed to do. Let us give you a free website optimization report.

You need to have the best S.E.O. possible to increase search engine advertisingrankings and draw customers to your site to convert to sales.

Online marketing is the second most important item on your to do list.  Although business has dropped, people are spending a lot more time on the internet, and that is perfect if your website is well marketed, and available for people to see.

Now is the time to build your business, while you have ample time at your disposal to make the best decisions.

StormBiz are Professionals and can take care of all your business needs. Do not allow your business to become history.

First and foremost!  You need a really good website. Marketing and good S.E.O. can keep you in the public eye and strengthen your presence online.

If you are not sure of what is best for you, please do not hesitate to contact us, either via email, or give Stanley a call today on 081-525-1727 to discuss your requirements and receive a free quotation.

It will be the best decision you can make in these trying times

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7 Marketing Mistakes to Avoid when Promoting your Business

businessman rushingBusinesman RushingMany people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly, it is important to avoid making mistakes.

Here are the 7 most common mistakes to avoid:

keep your business running smoothlyKeep Your Business Running Smoothly

 

 

 

 

  1. Not having clear objectives:

 Many business people start a business without clear objectives. They fail to set realistic goals for their marketing, and consequently set themselves up for failure. It is important to make a list of goals and objectives, based on a quarterly time line. If you do not have company goals and objectives, you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared, you will not be able to achieve company objectives.

2. Neglecting to analyze your potential customers

Neglecting to analyze your potential customers is a dangerous mistake. It can lead to many problems. When you do not analyze your customers wants and needs, you do not know what products and services to develop for them. This will lead to targeting the wrong market, and neglecting to understand your own niche market. It is important for any business to do your marketing analysis, so that you can target your market, and maximize your sales

3. Not testing:

By not testing your sales copy, and places you advertise with split testing your advertising, you will be losing sales. Split testing is simple to do, but many businesses fail to do this. This results in a lot of wasted time and effort. If you do not test your ad copy, and marketing promotions, you will not have a proper idea of the ads and promotions that are pulling, and what is not working. It is simple to do by placing 2 ads for the same product in a publication or website etc. You can then see which one is performing the best.

budgetBudget4. Not budgeting:

Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing. Within that budget put aside money for each promotion you will be doing. Start small, test, and then build on successes. This will allow you to always stay solvent, and have enough for promotions.

5. Giving up too soon:

Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon. Just when success might be just around the corner they give up and decide to close the business down. In exactly the same fashion, marketing promotions can fail. You need to give your promotions at least 3 months before you decide to scrap them. Some promotions will take longer than others to bring results. As always, test all marketing tactics before you launch a larger promotion. Patience is one of the

hallmarks of business, and you need to implement it.

6. Poor sales copy:

How often have you wanted a product, but when you read the sales page, you had serious doubts? Poor, unprofessional ad copy will cost you sales. In fact, without good sales copy, you will not be able to sell effectively at all. It is critical to your business to get this right. If necessary get an experienced copywriter to do this. It is worth the investment, as you will see returns when you make sales.

Pre Employment checksPre-Employment Checks7. Not screening your employees carefully:

To handle the extra load for the Christmas season, you will need to hire new employees. It is very important not to rush into this. There is no dearth of people needing employment, but you need to screen them carefully, before hiring. One rude customer service agent can cost you customers. Do not take this type of risk. You want to preserve the integrity of your company at all times, and screening employees is the way to achieve this. You will then be able to build a core of loyal professional employees, that will be an asset to the company.

The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions, and then wait for results. This will slow company growth, and your business will stagnate. The last thing you need is to slow down your marketing in the Christmas season. So remember to diversify, and enjoy the increase in sales.

By avoiding these mistakes, you will take your company to the success you deserve. You will be able to have year round success for your business, and really be able to cash in on the Christmas season. So plan ahead and be careful not to make these common mistakes.

For a free quotation, or more information....please contact us

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