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Writing Benefit-Driven Web Copy – 4 Steps to More Sales

features offeredFeatures OfferedYou've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?

Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy.

What the article didn’t discuss was how to actually write the web copy once they had identified their benefits. That’s what this article is about. (It even gives you a couple of templates you can use to make your job a whole lot easier!)

As a website copywriter, many of the projects I undertake are completely new websites. The client has some general ideas about what they’d like to convey, but they need someone who can fine-tune their message, and create web copy (and a web structure) which engages their readers. As a result, over the years I’ve developed a process for doing this effectively. There are four main steps:

1. Identify benefits

2. Identify how you deliver these benefits

3. Prioritize your benefits

4. Write the content

Although this article touches on step 1, it’s mostly about steps 2, 3, and 4.

STEP 1 – IDENTIFY YOUR BENEFITS

Branding aside, most websites are about selling. Customers don’t want to know what you can do; they want to know what you can do for THEM. That means the first question you should ask is, “What benefits do I offer my customers?” This is usually the first step toward identifying the key message to be conveyed.

That’s not to say that your website shouldn’t describe your products and services. You just need to make sure it describes them in terms of benefits to your customer.

But benefits identification is outside the scope of this article. If you’d like to find out more about how to engage your customer with benefits, go to http://www.divinewrite.com/benefits.htm.

over deliverOver DeliverSTEP 2 – IDENTIFY HOW YOU DELIVER THESE BENEFITS

Of course, you can’t just claim to deliver benefits and stop at that. You need to support that claim. On your website, you’re going to need to convince your audience that you actually do deliver these benefits. Anyone can say they deliver benefits, but few can say it persuasively.

From step 1 you’ll have a list of benefits. Now you need to think about how you deliver each benefit in that list. This is where you start talking about features – price, product highlights, distribution channel, competitor weaknesses, external factors, USPs, etc. It’s helpful if you draw up a table with one column for benefits and one for the features which deliver those benefits. (Click http://www.divinewrite.com/downloads/benefitsfeatures.doc to download an example Benefits-Features table – 20KB.)

You will probably find this process much easier than identifying benefits. In fact, you’ve probably got most of this information written down already… somewhere. If not, chances are you uncovered a good portion of it when you were brainstorming for benefits.

TIP: If you’re having trouble identifying supporting features, before filling out the table, try listing everything you can think of which relates to what you do, and how you do it. Don’t worry about the order. Just brain-dump onto a piece of paper, a whiteboard, a Word document, anywhere… Don’t leave anything out, even if it seems unimportant. (You’d be surprised how important even the most insignificant details can become once you start assigning them to benefits.) If you start getting lost, think back to the question you’re trying to answer: How do you deliver your list of benefits to your customer? Once you’ve done your brain-dump, read through it, and decide which specific benefit each feature delivers

Benefits offeredBenefits OfferedSTEP 3 – PRIORITISE YOUR BENEFITS

Now that you’ve identified all the things you COULD say, it’s time to figure out what you SHOULD say and where you should say it. This is where your benefits-features table comes into play. Read through your list of benefits and prioritize them according to how compelling they will be to your reader.

The reason for this? Priority determines prominence. The most compelling benefits will need to be prominent on your site.

TIP: Be aware that your list may include some benefits which everyone in your business category could claim. In other words, they’re not just specific to your company, but apply to the type of service you offer. For example, if you sell a Content Management System (CMS) for website creation, you may list “Greater control for marketing managers” and “Less expense updating content” as benefits. Every CMS vendor could claim these benefits, so you’ll need to question their importance. Will they differentiate you from your competitors? Generic benefits can be useful if none of your competitors are using them, or if you feel you need to educate your market a bit before launching into company-specific benefits.

STEP 4 – WRITE YOUR CONTENT

So now you know what you’d like to say, it’s time to decide how to say it. This is about three things:

1. Subject – What is the subject of your site; features or benefits?

2. Structure – How do you structure your site such that your customers will read your most compelling benefits?

3. Words – What words should you use to best engage your audience (and the search engines)?

The remainder of this article is dedicated to Subject and Structure. For further discussion of Words, see http://www.divinewrite.com/webwriting.htm and http://www.divinewrite.com/seocopy.htm).

Subject

What is the subject of your site; features or benefits? The answer to this question lies in audience identification. If your audience knows a bit about the type of product or service you’re selling, lead with features (e.g. processor speed, turnaround time, uptime, expertise, educational qualifications, wide product range, etc.). But make sure you talk about their benefits, and make sure the features offering the most important benefits are the most prominent.

services offeredServices OfferedHere’s a simplified example…

“Cool Widgets offers:

* Standard Operating Environment – Significantly reducing the complexity of your IT infrastructure

* System upgrades which are less expensive to license – Providing excellent TCO reductions”

In cases where you’re selling to an audience who knows very little about your product or service, lead with benefits (e.g. if you’re selling something technical to a non-technical audience).

Here’s the same simplified example, reversed for a novice audience…

“Cool Widgets offers:

* Reduced complexity of IT infrastructure – We can implement a Standard Operating Environment for your organization

* Reduced TCO – We can upgrade your IT to systems which are less expensive to license”

Structure

How do you structure your site in such a way that your customers will be sure to read your most compelling benefits? The answer is, keep it short ‘n sweet. And make it scan-able. This doesn’t mean you have to cut features or benefits. You just have to structure your site to accommodate your message.

While every site is different, as a rule of thumb it’s a good idea to introduce your main features and benefits on your home page. Summarize them – preferably using bullet points, but at the very least, clearly highlight them so that your audience can scan-read (e.g. bold, underline, colour, link).

special featuresSpecial FeaturesThen link from each summarized feature or benefit to a detailed description. Try to keep each page to approximately 200-400 words. You may need several pages to detail all your features and benefits. (Click http://www.divinewrite.com/downloads/pagestructure.doc to download a page structure template – 29KB.)

TIP: In cases where you need to introduce features and benefits which are generic to your field (rather than specific to your offering), your home page is generally the best place to do it. From there, you can lead to a second page summarizing the specific features and benefits of your offering.

Conclusion

Web copy is about far more than just clever words. It’s essential that you identify the benefits you offer your customer, and that you can convince your customer you actually deliver those benefits.

I hope that the guidance and tools provided in this article will help you on your way to engaging web copy which converts to sales.

Happy writing!

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it. ' to request a free quotation.

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What are Web Standards?

web standardsWeb StandardWeb standards are technologies, established by the W3C (World Wide Web Consortium) and other standards bodies, that are used to create and understand web-based content. In order for the Web to reach its full potential, the most fundamental Web technologies must be compatible with one another and allow any hardware and software used to access the Web to work together. Therefore, to lead the World Wide Web to its full potential, protocols and guidelines have been developed that ensure long-term growth for the Web.

How does your business benefit from adopting web standards

Lower development costs:

This is due to simpler development and maintenance using more semantic and structured HTML. The one site will work with all major browsers.

Lower hosting costs:

Less HTML results in smaller file sizes and quicker downloads. Smaller file sizes mean lower bandwidth which will lower hosting costs.

Increase in usability:

Your customers will find your site renders and downloads faster due to the smaller file size. This will make them respond and showi more interest in what you have to offer in your business.

website development Website DevelopmentIncrease in accessibility:

Semantic HTML, where structure is separated from Website Development presentation, makes it easier for screen readers and alternative browsing devices to decipher the content.

Increase in search ability:

Semantic HTML, where structure is separated from presentation, makes the content represent a larger part of the total file content. Combined with semantic markup this will improve search engine rankings. As your site search ability increases, so will your potential clients.

Better brand control:

When presentation is separated by content, you have much better control over the branding of your sites. Your sites that channel content to conventional browsers, on PDA and mobile phones can be controlled by just changing the style sheet(s).

Give Stanley a call today on 081-525-1727 to discuss your requirements or send him an email to This email address is being protected from spambots. You need JavaScript enabled to view it. ' to request a free quotation.

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Why Accessibility Is Easy

discriminationDiscriminationAnti-discrimination legislation did not happen overnight. Indeed, the process of inclusion for citizens of all demographics has been on the agenda of governments, and human rights activists the world over for many years.

It’s not a new agenda, most policy makers and corporate watchdogs actively encourage the employment and inclusion of all people regardless of ethnicity, social or economic standing, religion, mental capacity or physical attributes. Some countries also enforce these policies to create a fair and socially responsible business climate. Private and public organizations likewise have long understood the importance of providing facilities for staff members and visitors with special needs, particularly in their legal place of business or operations. Not providing such amenities would likely result in litigation, and so, in many cases, these companies feel compelled to address any inadequacies as a high priority business agenda.

braille displayBraille DisplayWhat about the Internet?

Surprisingly many companies had not even considered the idea of ensuring their business’ Internet premise was also accessible. After all, why would a person that has vision impairment use the Internet? Well of course they would want to use the Internet, just as any sighted person would want to access such a vast and rich resource. Vision impairment is also only one of many other conditions that can potentially inhibit the use of information resources like the Internet. Many people who have difficulty using digital or interactive media may not necessarily be technically classified as having a disabling condition either. Thankfully, there are now various technologies to aid users with special needs in their use of media. Included in a large variety of assisting technologies are items such as screen readers or Braille machines for people with vision restrictions, subtitles for those with hearing difficulties, and speech recognition for those without the full use of their appendages. In spite of the existence of these tremendous technologies, the ability of a machine to accurately render content in a meaningful way often relies on that content being formatted with careful consideration of accessibility standards.

Why is this suddenly so important?

The issue was not really even on the corporate radar until a recent lawsuit mounted by the US National federation for the Blind (NFB) on behalf of claimants with disabilities, stated that they were being discriminated against because a well known company’s online content was only accessible by able-bodied people. The NFB had raised concerns with the Target corporation (a major US-based discount retailer which operates more than 1,300 stores in 47 states) more than ten months before, and stated:

“The website is no more accessible today than it was in May of last year, when we first complained to Target.”

The issue bubbles away in boardrooms even now as legal teams scramble to advise their clients on the best way to conform to changes in the Disability Discrimination Act, Section 508, and other such legislative decrees from various governments of the world.

disabled equalityDisabled EqualityWhose problem is this?

Website developers have long known about the technical requirements and specifications as determined by the World Wide Web Consortium (W3C). Any developer that has been in the industry for a length of time has already acknowledged and adapted to changing technological standards, both in hardware and software design. Why aren’t website companies just building accessible sites anyway? Yet many website developers felt that the stringent requirements of the Website Accessibility Initiative (WAI) would restrict their design capability too much, when in essence the real issue, was a reluctance to subject their working practices to higher standards that are easily measurable by anyone with a browser and a little bit of knowledge.

Their previously ‘easy’ way of doing things was in their opinion much quicker, cheaper, and visually more interesting. The truth however was that this new (and improved) way of doing things would require busy agencies to take the time to retrain. They do say that you ‘can’t teach an old dog new tricks’. In this case, there are now quite a few old dogs in the maturing digital media industry.

legal actionlegal actionAre there any other benefits besides avoiding legal action?

Actually not only is designing accessible websites easy, it makes a lot of sense on many different strategic levels. Consider the following insights as documented in the “Guide to good practice in commissioning accessible websites” (British Standards Institute 2006, ISBN_0 580 46567 5):

  • The Family Resources Survey [2] found that there are almost 10 million disabled people in the UK with a combined spending power in the region of 80 billion pounds per annum. Furthermore there are millions of other individuals that are affected by sensory, physical and/or cognitive impairments, including those resulting from the ageing process.
  • Research undertaken by the DRC “The Web: Access and inclusion for disabled people” [3] has confirmed that people without disabilities are also able to use websites that are optimised for accessibility more effectively and more successfully.
  • Content developed upholding World Wide Web Consortium (W3C) guidelines and specifications can be more easily transferred to other media, such as interactive TV, mobile phones and handheld computers.
  • Accessible content, for example where a text equivalent is provided for graphical elements, is highly visible to search engines, often leading to higher rankings.

digital mediaDigital MeadiaCertainly these benefits will be of interest to executives considering the perceived expense associated with building accessible interactive content, yet there are also other benefits in the form of corporate social responsibility and public relations.

What does the stakeholder need to do about accessibility?

Whenever a digital media project is commissioned by a company the only consideration to be made by stakeholders is to what level of compliance the content should adhere. There is a small amount of flexibility in this context because there are some elements within the standard which are considered compulsory, some which are recommended yet are not necessarily essential, and others which are desirable to create something which has the maximum possibility of being viewed by any user, regardless of their situation. Ultimately, a design or development company can adopt a more stringent approach depending on the design criteria set by executives.

Should the stakeholder be reading more about the standards?

There are a lot of technical and specification documents full of jargon that can be overwhelming to conscientious companies attempting to embrace the need for accessibility. In reality all of this content should instead be assimilated by the agencies that intend to create the content rather than the corporations who simply want to develop an interactive strategy.

business consultingBusiness ConsultingWhy is everyone trying to sell consultation about accessibility?

Given that there is suddenly some confusion amongst the corporate world as executives scramble to become legally watertight, many so-called consultancies have sprung up to exploit these vulnerable companies by charging great sums of money to analyse current websites or digital content for accessibility inadequacies. There are certainly tools available that can easily interrogate the code of a website and examine the structure to identify any obvious ‘rule-breaking’. Some consultants will go as far as to use these free tools to create reports on accessibility, when this is only one component of whether a website is usable and “friendly” for people with special needs. These same ‘consultants’ would like to also have large corporations paying them to help with search engine optimisation (SEO), which should not really be an issue if a website is built correctly in the first place.

What alternatives are there to external consultancy reports?

Actually, corporate executives may be surprised to know that money spent on consultancy reports could be better spent simply paying some users with actual disabilities to visit the website in question and offer constructive feedback through a usability workshop.

So what about Usability?

web devlopmentWeb DevelopmentIf the website is accessible, is it also a good website?

It is possible to check all the boxes of the W3C Website Content Accessibility Guidelines (WCAG) and yet have a layout and content that actually makes very little sense to users of the site. Usability on the other hand benefits everyone, which ultimately translates into a positive experience for all users as they interact with a company’s branded presence. A positive user experience logically leads to results, such as increased sales, brand interaction, positive word of mouth, and other business benefits.

Isn’t accessibility a bit complicated?

Although there can appear to be some complexity (and therefore consultancy work) involved in building highly accessible or usable content, this is actually a fundamental service which should rather come as a standard inclusion with any development proposal that is worth its salt. Indeed, commissioning an accessible website should be no different to commissioning any ‘ordinary’ website. They are certainly the same thing in the eyes of an accomplished website development company. It is really as simple as making sure the site is built correctly in the first place. This means a good foundation, standards compliance, craftsmanship, good project management, together with attention to detail and great build quality.

website designerWebsite DesignerBuilding a website is like building a house

The process could be compared to building a new house. As the homeowner you would want an architect and builder who are abreast of the latest trends, techniques, standards and processes to build your house. You would not expect them to charge you a consultancy fee on top of the house design and build fees. How would you feel if you then found your brand new home was illegal because it did not adhere to the current building code? The enforcement agents would instruct for your house to be razed to the ground. Likewise, building a new website in the new millennium should take all current design and technical specifications into consideration by default.

What if I have existing websites that need to become accessible?

As opposed to building, renovating an existing house can be considerably more problematic. What can seem like a single simple task may end up becoming five other quite complicated tasks. This can make budgeting quite difficult, and milestones seemingly without a definitive end. In the same way the processes used in the original construction of an older website will be dated and likely no longer compliant. This often means that major re-engineering may be required to bring the site up to the standards set in legislation. Sometimes, it can be easier to knock down the outdated house (or website) and start again. Are there any websites that can be easily updated to conform to accessibility requirements? Fortunately database driven dynamic websites have a distinct advantage over static websites when it is time to ‘renovate’. If the content is being loaded into a browser from a database, it is then also possible to modify the way that content is displayed (or rendered by aiding technologies) through page templates. These templates can be updated or replaced with greater ease to create an entirely new website that is completely accessible.

old building set in concreteOld Building Set in ConcreteWill renovating an old database driven website be expensive?

Perhaps most importantly, this renovation process need not be tremendously expensive as there is no complete website rebuild, nor the creation of hundreds of new web pages manually as in the case of a static website rebuild.

Which websites will require a complete rebuild?

If a site has been built statically, it could be compared to a building that was originally set in concrete with steel reinforcement. Unfortunately in these cases it is better to simply demolish and start again. Of course this also affords the opportunity to use the latest trends and building techniques to create something fresh and contemporary, perhaps even prize-winning. In these circumstances, the work (and therefore expense) involved in making the website accessible could be compared to a new build website project.

Recommendations for stakeholders

Certainly it could be said that if there is any one recommendation to be made in the design and building of websites, stakeholders should make sure that all content is dynamically driven from a database. By doing this the company can ensure that the site can be continually modified as Internet technologies and standards change. The content will at the end of the day always just be content. Businesses that are maintaining websites with a content management system (or CMS) will have this functionality built in already and are a step ahead of the game. That’s not so hard, all in all. So accessibility is not complicated after all, nor is it necessarily expensive.

website optimizationWebsite OptimizationThe foundation of a great interactive and accessible project that returns measurable results is starting with a great interactive strategy.

  • Define the market, milestones, means, and measurement methodology.
  • Direct the organization to ensure company-wide commitment, content, continuity, and contribution.
  • Design the technical and aesthetic solution.
  • Develop the content and assets in keeping with the latest thinking in website design and construction.

Deploy optimised and accessible content, and then enjoy the added advantages of creating a resource that people all over the world can enjoy…regardless of their accessibility constraints.

For a free quotation, or to discuss your website requirements, please contact us today.

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Web design: Keep it clean

less is moreLess is MoreWhen designing your website, remember one thing: Less is more. Some people make the mistake of filling up every pixel on their web page with a different image or graphic or piece of text. Not only does this usually look bad, but it greatly diminishes the chance that the visitor will be able to find a focal point. People don’t like being confused when they visit a web site. They like simple.

column structureColumn Structure

Information overload

Try to not use more than three columns in your layout. Some websites can get away with one column, others need two or three. A good web designer will be able to develop a strategy for successfully laying out their website content in only a few columns.

Colors that complement

Try to avoid using more than 5 colors on your website. Develop a color scheme and stick to it. A great site that has heaps of working color schemes is at http://www.colorschemer.com. They also have a program called ColorSchemer that makes choosing colors a cinch. No, we don’t work for these guys - we just love their website and software! One of their recent blog posts was about our company’s obvious favorite color - blue!

Content is king

Make sure that the content on your pages is informative and to the point. Many web surfers have short attention spans and will lose interest if your web page content isn’t concise and clear. On the other hand, if you have a lot of informative, valuable information, post as much of it as you can. The web needs a lot of good content to make up for all of the bad website content out there.

too many imagesToo Many ImagesUse images wisely

The same can be said for website images - don’t abuse them. Not only do too many images look tacky and unprofessional, but they can significantly slow down the loading of your website. As mentioned a moment ago, web surfers have short attention spans. If your website takes longer than 5-10 seconds to load, you risk losing visitors. Make sure that your images have been optimized in Adobe Photoshop or other image editing software. Optimized images will load much more quickly than images that are saved without any optimization.

Web pages that suck

Web design talent is not something everyone has been gifted with. Someone went so far as to prove this fact by creating a website called Web Pages That Suck.com. On this site you will find many examples of, forgive us for saying, terrible websites. Those who created these sites obviously did not read their Web Design 101 book. We actually found this site helpful, when many of us first began our website design careers. You can learn a lot from other people’s mistakes. Try your best not to end up on that website.

Please do not hesitate to contact us for a free quotation, or more information.

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Why Have An Article Website?

Article submission website listArticle Posting WebsiteKnow the fact

Presumably, you already know what internet is all about. It’s all about content. With free quality content, you can easily attract the masses. Some may consider this an investment while some may treat it as a hobby.

If you are wondering why some may treat it as an investment, what is there to invest in? Well, basically, having your own article website can often be the most powerful marketing weapon. You can increase your product sales or even attract many advertisers to place advertisements (Banners, text links) on your website should the site grow. Visitors will stay on your web site longer, because there are lots of articles to read. This gives you additional opportunities at getting more clickthrough’s to your affiliate programs. You could feature links to your affiliate programs on each page you have articles.

While for hobby purpose, some just want to share their knowledge.

free Article Submission WebsiteArticle Submission WebsiteIn either case, you as the writer, will be treated as a professional by the public within your article categories range.

Now you have a brief idea of the benefits in having an article website. So how do you go about creating one? Let's imagine in the case where you have established a very popular article resource site, consisting of some excellent graphic designers and some award-winning writers. How can you make sure each of the individuals does their job well, and focuses on only their section of professionalism? For example, most designers ensure that your article website content looks great. This is what they do best. Writers on the other hand, write excellent articles but can't draw well or build websites.

Hence, you need to allow everyone to concentrate on what they are best at, and bring their output together to provide the website as a pleasant place for your visitors. The answer? Vezine Content Management application software is what you need.

Brief introduction to Vezine

As you may already have referred to Vezine's website, it is an online content management software that helps you create a full article website easily. Vezine allows you, the owner or administrator (as you call it) manage not only articles, but also allows you to handle your writers, designers and files or images uploaded for any individual articles as well.

search engine friendly optimizationSearch Engine Friendly OptimizationIn addition, Vezine recognizes that Search Engine Friendly Optimization is especially important. Without optimization, your listing in the search engine will not be in a good position.

Search Engine Optimization (SEO) can be easily enhanced within your Vezine's administrator panel. The most common optimizing options are friendly URL and meta keywords and descriptions for each individual articles. You can already see an example here in this site.

So, as earlier on, we are talking about having individual professionals to each handle their own job well. For this, Vezine allows you to create multiple Groups. For example, you may want to create a Writer group. Allow this group to access only the Articles Management section and throw all writer's account into this group and have them login into the admin panel. Once logged in, they will be restricted with a limited access. Allowing them to only create articles but not tamper with the website templates and designs.

Of course, do the same by creating a Designer group, whereby you should only allow them to access the Templates Management section of the administrator panel. This is how and what you should consider if you want to create a successful article resource website.

There is more to it than meets the eye for this application, hence it is out of the scope for this article to provide a detailed explanation for each feature. Check out: http://www.vezine.com/features.php for more information that may surprise you.

Having a successful article website

Now, if you have decided, or have already run an article resource website, you will most likely want to stand out among other popular sites within your categories.

articlewritingArticle WritingThe most obvious point you should bear in mind. is to keep your article content fresh and updated. Using free content available in the market is not advisable. Try to come up with something unique and perhaps do some comparison, like what interesting or popular topics your competitors do not have, which you can consider creating for your site. You can easily know this by doing some market research in various community forums. Just remember, quality content is king!

Another point to note is to spice up some interesting RSS feeds to the public. RSS stands for Really Simple Syndication. It is an XML-based format for content distribution that contains a list of items, each of which is identified by a link. Each item can have any amount of metadata associated with it. RSS allows the user or their traffic to see your site topics without going out of their way to visit it. While this seems bad at first glance, it actually improves your site's visibility; by making it easier for your users to keep up to date with your site - allowing them to see it the way they want to - it's more likely that they'll know when something that interests them is available on your site.

RSS feedRSS FeedsYou can easily do so with Vezine, create as many feeds as you want to. An example can be found here in this site, located at your right hand side (Latest News). Once someone clicks on the topic title, she/he will be redirected to the site where the original content is (Full Story).

Of course, in order to attract an audience to use your feeds on their website, you will need to convince them with fresh and updated content often as mentioned above. Hence, whenever new articles are being published by you or your writers, your audience's websites who are using your feeds, will also have the latest articles topic listed. This is one of the benefit of RSS.

Optionally, have designers to design a nice professional looking theme for your Vezine. Navigation usability do play a big role in this, so choose someone whom you are sure have knowledge in this. Refer to The Art Of Vezine for an idea on how to design themes for your Vezine.

Conclusion

Now that you have a brief idea on what the benefits are of running an article resource site, and an overview of Vezine, you can start right away. Get yourself a Vezine license and pick up experience as you go and be patient.

content article writingContent Article WritingTry to focus more on the quality of your article content, instead of giving too much attention to your SEO. Remember, word of mouth by the public is also another way to boost your web site's reputation.

If writing articles is not within your professionalism, try and get a few writers to help. Perhaps even pay them (Remember I said investment?). Or, you can take this chance as a challenge and write a few articles about what you know or do best.

No matter what,if you have or decided to run an article resource site, do remember the points stated in this article. There are lots of great articles or tutorials here in Vezine.net, supplying you with various tips on using Vezine and how to do the job faster.

Read them up and best of luck!

For more information or a free quotation, please contact us

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