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What Is The Color Of Your Website?

color emotion brand guideColour Emotion Brand GuidePsychology behind the colors that can make or break your website’s success.

Did you know that the values associated with colors can have a significant impact on your website’s success? And did you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?

Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don’t have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!

I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.

The reason is just fear. People are afraid of black and darkness, and they feel vulnerable when they see a plain black page. I won’t go in detail about this subject in this article, but if you would like to know more you can always visit our site at http://www.websitedevelopmenttech.com and get more information about color psychology.

color wheelColour WheelWhat color should you use when designing your website?

Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion …etc. I’m not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:

1. What is the market segmentation that you are targeting?


a. Age
b. Gender
c. Culture
d. Geographic location

2. Why are they coming to your website?

Let’s take a closer look at these two questions.

all age group coloursAll Age Group ColoursA. Market Segmentation:

a. Age: What is the most appropriate color for the age group that your website is targeting.

b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.

c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.

d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains

B. Why are they coming to your website?

colour schemeColour Schemea. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys…etc.

As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.

Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.

Please do not hesitate to contact us for a free quotation

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Why I Switched to A Tableless Design

/tableless website designTableless Website DesignSince I made the switch 6 months ago to a tableless design on my main site, I’ve noticed some interesting things:

* My search engine rankings have dramatically improved

* My bandwidth usage has dropped about 50-75%

* I can now make changes to the look and feel of my site easily by just changing the one file, the stylesheet.

Let’s look at why my search engine rankings improved. Now that I have less un-index-able code on my pages, the search engines can now crawl my site quicker. Less code, more content, therefore a better ranking. Makes sense, doesn’t it?

Bandwidth costs money, and unless you have a really good hosting plan with lots of bandwidth, then your larger files will take up more room on your server, and take a lot longer to load. Tableless designs use up considerably less bandwidth and are more accessible.

Every once in a while I may want to alter the look of my site. I like to change font colours, link colours, menu items, etc…Before I started using tableless designs, these changes took me hours to do. Now I just open up my stylesheet, make the changes I want, and in a few minutes I have my site updated with the new look and feel. It’s so easy!

responsive web factsResponsive Web Design FactsFor a client who wants to make their own changes, tableless designs could literally save them thousands on tech costs.

Most of my clients still want sites with tables. I now give them the choice of either style. After all, the customer needs to be happy, right?

Some people have the misconception that utilizing tableless designs means having a boring and less graphical site. Nothing could be further from the truth.

Take a look at one of my favourite websites: http://www.csszengarden.com/. At that site you can really appreciate what can be accomplished through css-based tableless designs. Beautiful!

So make the switch to a more profitable, usable, and accessible website!

Contact us today for a free quotation, or more information

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What Is Web Usability?

huge consumer electronics storeHuge Consumer Electronic StoreWeb Usability. It sounds very simple. "It’s just how to use the Web, right? I already know how to do that." That’s not exactly right. In fact, Web Usability is the layout, construction, structure and navigation of your website. Does that sound simple now?

Web Usability - A Real World Comparison

You can compare a website to an actual store. Let’s say you walk into one of those big retailers, looking for a new baseball glove. Now, you’ve never been there before. So, you first need to find the Sporting Goods section. This store is huge. And with all the shelves and displays up front, you can’t see the layout of the remaining 80% of the space.

The store might have a guide/map up front for you to check out. Then again, if it’s the chain I have in mind, they probably don’t. Instead, you’re going to wander around looking for signs. You also might use past experience in stores to make an educated guess. For example, you probably would look for the Pharmacy in the same area as the medicine and vitamins. That’s where they usually put it.

 store guide mapStore Guide MapNotice I didn’t say anything about asking someone who works there? That’s because it wouldn’t fit our example. Websites don’t have disgruntled slackers or underpaid clerks roaming around. Your sense of where you are and where what you want to go is dependent on the web designer. The hierarchy and site layout is created by them – and used by you.

Easy To Use = Easy To Profit

The ease of site use by your visitors is the same as the visitors to our store. How easy is it to find different sections of the site? Is there an easily located sitemap for them to consult? Do they have a sense of where they are in the site and how to go back to a page they visited before? Without using the browser ‘Back’ arrow?

example sitemapExample SitemapA frustrated customer might keep going back to the ‘real’ store in our example just because they’re the only game in town. Or they have the best price. But those advantages are few and far between on the Web. Chances are there is a viable competitor ready to take your frustrated visitors only a click or 2 away. And people do leave web sites when the get frustrated.

In a nutshell, Web Usability is making your site easily navigable, understandable and intuitive. It’s marketing, whether you realize it or not. Why? Because it’s a part of your image, your presentation, your place in the mind of the prospect. That’s why it is so crucial to success. Especially online, where you face a world of competition. Keep your visitors on your site and you’ll keep their business there, too. Now, that is as simple as that.

Please contact us for a free quotation, or to discuss your website requirements

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Why Have An Article Website?

Article submission website listArticle Posting WebsiteKnow the fact

Presumably, you already know what internet is all about. It’s all about content. With free quality content, you can easily attract the masses. Some may consider this an investment while some may treat it as a hobby.

If you are wondering why some may treat it as an investment, what is there to invest in? Well, basically, having your own article website can often be the most powerful marketing weapon. You can increase your product sales or even attract many advertisers to place advertisements (Banners, text links) on your website should the site grow. Visitors will stay on your web site longer, because there are lots of articles to read. This gives you additional opportunities at getting more clickthrough’s to your affiliate programs. You could feature links to your affiliate programs on each page you have articles.

While for hobby purpose, some just want to share their knowledge.

free Article Submission WebsiteArticle Submission WebsiteIn either case, you as the writer, will be treated as a professional by the public within your article categories range.

Now you have a brief idea of the benefits in having an article website. So how do you go about creating one? Let's imagine in the case where you have established a very popular article resource site, consisting of some excellent graphic designers and some award-winning writers. How can you make sure each of the individuals does their job well, and focuses on only their section of professionalism? For example, most designers ensure that your article website content looks great. This is what they do best. Writers on the other hand, write excellent articles but can't draw well or build websites.

Hence, you need to allow everyone to concentrate on what they are best at, and bring their output together to provide the website as a pleasant place for your visitors. The answer? Vezine Content Management application software is what you need.

Brief introduction to Vezine

As you may already have referred to Vezine's website, it is an online content management software that helps you create a full article website easily. Vezine allows you, the owner or administrator (as you call it) manage not only articles, but also allows you to handle your writers, designers and files or images uploaded for any individual articles as well.

search engine friendly optimizationSearch Engine Friendly OptimizationIn addition, Vezine recognizes that Search Engine Friendly Optimization is especially important. Without optimization, your listing in the search engine will not be in a good position.

Search Engine Optimization (SEO) can be easily enhanced within your Vezine's administrator panel. The most common optimizing options are friendly URL and meta keywords and descriptions for each individual articles. You can already see an example here in this site.

So, as earlier on, we are talking about having individual professionals to each handle their own job well. For this, Vezine allows you to create multiple Groups. For example, you may want to create a Writer group. Allow this group to access only the Articles Management section and throw all writer's account into this group and have them login into the admin panel. Once logged in, they will be restricted with a limited access. Allowing them to only create articles but not tamper with the website templates and designs.

Of course, do the same by creating a Designer group, whereby you should only allow them to access the Templates Management section of the administrator panel. This is how and what you should consider if you want to create a successful article resource website.

There is more to it than meets the eye for this application, hence it is out of the scope for this article to provide a detailed explanation for each feature. Check out: http://www.vezine.com/features.php for more information that may surprise you.

Having a successful article website

Now, if you have decided, or have already run an article resource website, you will most likely want to stand out among other popular sites within your categories.

articlewritingArticle WritingThe most obvious point you should bear in mind. is to keep your article content fresh and updated. Using free content available in the market is not advisable. Try to come up with something unique and perhaps do some comparison, like what interesting or popular topics your competitors do not have, which you can consider creating for your site. You can easily know this by doing some market research in various community forums. Just remember, quality content is king!

Another point to note is to spice up some interesting RSS feeds to the public. RSS stands for Really Simple Syndication. It is an XML-based format for content distribution that contains a list of items, each of which is identified by a link. Each item can have any amount of metadata associated with it. RSS allows the user or their traffic to see your site topics without going out of their way to visit it. While this seems bad at first glance, it actually improves your site's visibility; by making it easier for your users to keep up to date with your site - allowing them to see it the way they want to - it's more likely that they'll know when something that interests them is available on your site.

RSS feedRSS FeedsYou can easily do so with Vezine, create as many feeds as you want to. An example can be found here in this site, located at your right hand side (Latest News). Once someone clicks on the topic title, she/he will be redirected to the site where the original content is (Full Story).

Of course, in order to attract an audience to use your feeds on their website, you will need to convince them with fresh and updated content often as mentioned above. Hence, whenever new articles are being published by you or your writers, your audience's websites who are using your feeds, will also have the latest articles topic listed. This is one of the benefit of RSS.

Optionally, have designers to design a nice professional looking theme for your Vezine. Navigation usability do play a big role in this, so choose someone whom you are sure have knowledge in this. Refer to The Art Of Vezine for an idea on how to design themes for your Vezine.

Conclusion

Now that you have a brief idea on what the benefits are of running an article resource site, and an overview of Vezine, you can start right away. Get yourself a Vezine license and pick up experience as you go and be patient.

content article writingContent Article WritingTry to focus more on the quality of your article content, instead of giving too much attention to your SEO. Remember, word of mouth by the public is also another way to boost your web site's reputation.

If writing articles is not within your professionalism, try and get a few writers to help. Perhaps even pay them (Remember I said investment?). Or, you can take this chance as a challenge and write a few articles about what you know or do best.

No matter what,if you have or decided to run an article resource site, do remember the points stated in this article. There are lots of great articles or tutorials here in Vezine.net, supplying you with various tips on using Vezine and how to do the job faster.

Read them up and best of luck!

For more information or a free quotation, please contact us

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When To Let Go Of Your Website Designing Ideas

let goTime To Let GoAs hard as it may be, but letting go of your website designing ideas and listening to the customer may actually be of benefit in the long run.

I know what you are saying, you’ve been in the web designing business long enough to know what works and wont doesn’t, what would my customer know? Well after approaching web design in the same manner, I’ve unfortunately had no other choice but to give in to my best laid plans and comply with the wishes of my customers.

Construction of good websites usually means that it has to be appealing to the eye, as well as being fully functioning for Search Engine benefits, but ultimately it must display professionalism for the business represented.

Complying with W3C Standards (W3C Markup Validation Service) for both HTML and CSS validation is paramount to good design and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we like to use base HTML formatting and CSS text font like Tahoma 11pt, to make neat easy to read text and nice page image layouts.

I will list some cases of where letting go has benefits for both parties involved and how in some circumstances actually resulted in little or no web traffic for the website.

architectural businessArtchitectural BusinessCase Study 1. Architectural Firm flash and font matters

Our customer wanted the use of Flash elements to display several architecture images with a nice fade between images and changes to original CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their logos and architecture design work.

As most would know embedding Flash files into your website results in W3C Validation undefined source failure, thus rendering the site Invalid Markup. After explaining this, the customer felt the need to have a nice graphical flash style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and perception of their website to their customers was far more advantageous than complying with the W3C.

In addition they wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic has a much larger font height than Tahoma and when used increased the page height larger than when using Tahoma thus resulting in the site displaying with scroll bars when view under 1024 x 768 resolution, where previously it fitted in the whole page perfectly.

In the end the customer achieved the desired affects they wanted and ultimately it is the customer who ‘always’ knows best.

Case Study 2. Box supplier becomes boxed in

Our customer had started a new business supplying cardboard boxes for moving and packing. They wanted a

simple site with heavy graphical image elements and little or no text on the home page.

cardboard boxesCardboard BoxesExplaining to the customer the role of text based search engines results and that having no ‘readable text’ on the home page would limit their visibility, they choose design over results.

Why you may ask would a company limit their possibilities of being found on search engines? Well the question still burns with us too, but as mentioned earlier the ‘customer always knows best’ and the decision was solely theirs to make.

Their philosophy was simple, their website was purely to be used as a reference guide and not the source of extra business, as their marketing strategies would be enough to garner constant business.

To this day I still wonder why they limited their marketability and in particular their website which is always online and can be searched at all times of the day.

So in summary the best laid plans of mice and men (well in this case web designers) can be a utter waste of good management as what I have stated all along that the ‘customer always knows best’ and ultimately they are the ones paying for your service so sometimes its best to lay down your guns and concede defeat.

Contact us for a free quotation or more information

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