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Marketing is Essential for Business

Small Businesses
If you have a business, you also need a website and good, professional marketing. Your website is your best marketing tool. With the whole Country a disaster area, and all kinds of restrictions placed on people today, a website and marketing is the best way to stay in contact with potential customers, and the public in general.   You need...
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How To Survive

corona
The coronavirus pandemic has hit every individual around the world. All over businesses are being forced to shut down and close, and people are losing their only source of income. If you are confused about what to do, or how to handle your business, then stop and read, and hopefully you will be able to understand how you can save your business in t...
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Are You Pulling Your Hair Out?

social media advertising services graphic
This is a very troubling time in South Africa.   Businesses are closing and people are losing revenue.  Don’t be caught unprepared. Is your website doing what it is meant to during the lockdown? Let us give you a free website optimization report …do not wait until it is too late!!! The one thing that can keep you going is your websit...
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738 Hits

7 Marketing Mistakes to Avoid when Promoting your Business

businessman rushing
Businesman Rushing Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly, it is important to avoid making mistakes. Here are the 7 most common mistakes to avoid: Keep Your Business...
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Modern B2B Marketing Attribution: Making the Business Case

When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Sometimes, just for fun, they’d go to an empty lot and his friend would drive ...
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Customer Happiness | 4 Tips to Measure What Truly Matters

Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.)  Is it, in fact, even possible to measu...
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Center of Excellence | Top 10 Questions to Ask Yourself

Implementing a foundation program library inside of your Marketo Engage application is one feat. Implementing a center of excellence outside of the platform is another. Without a focus on people, processes, and overall technology, you could be setting yourself up for poor adoption and support. With a focus on the three, you could be setting yoursel...
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Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Glo...
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Pants Are Not Optional | Keeping Productivity & Company Culture Alive

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.”  The UK’s Prime Minister Boris Johnson tweeted the Zoom co...
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The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences.  1. ...
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