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What’s In A (Domain) Name?

How good is your domain nameHow Good is Your Domain NameChoosing a domain name is a very important first step for anyone starting a business on the Internet. This name is the first impression that strangers are going to have about you and your business. You are going to need to give this decision some real thought.

It is very likely that you have a name in mind already. Something catchy, perhaps? Something that has meaning to you. Maybe you always wanted to name your business after your grandchild, or your favourite pet. I strongly urge you to reconsider.

In the very informative book, The Invisible Touch, Harry Beckwith has some unique ideas about naming a business. He touches on saying your proposed name out loud, slowly. How does it really sound? He cites the name Facial Aesthetics. Sounded out slowly, it becomes ‘fa shil ass thet icks’. Doesn’t sound so good now, does it? Get opinions from others, and then really listen to what they have to say, objectively.

The next thing to consider is whether or not your name says anything about your business. Some years ago, I was friends with a lady who had a business named “Heather’s Feathers”. So, what do you think that this business sold? Feathers? Birds? Bird products? Nope, it sold emu oil. And Heather was her 4 year-old daughter’s name. Consider what you would think of when you see a business name.

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What Is A Domain Name And Where To Register?

IP addressIP AddressA domain name is an alias for an IP address. Now what is an IP address? An IP address is a numeric code that signifies where to look through the Internet for content. An example of an IP address would be 22.226.141.25. Rather than typing in a long and easily forgotten IP address, a domain name helps you by typing an easily remembered name to access the same site.

For example, stormbiz.co.za is a domain name that points to a specific IP address. People can remember a domain name such as stormbiz.co.za much easier than they can a long numeric code.

Domain names are everywhere as many use it every day. Think of search sites. Google and Yahoo, both have corresponding domain names, www.google.com and www.yahoo.com. If you have ever sent an email, you have used a domain name. For example when sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it., stormbiz.co.za is the domain name.

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Selling Foreign Language Domain Names.

targeting foreign language domains Foreign Language Domain NamesThis is not new, but is a somewhat unspoken practice, that is making a few "some bodies" a lot of Money.

In Each Country they may have set rules for buying the countries registered domain names. For example, in Japan a registered company can only buy one domain name for that company. And you have to be a registered company to buy the .jp domain name.

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Domain Names Security : How safe is yours ?

DNS hijackingDNS HijackingThe security of domain name registrations is an increasing concern for domain name registrants, and registrars. However, there are steps you can take to increase the security of your domain name registrations.

Domain Name Security is often neglected by most organizations. In fact, a large number of hacking attempts do not really need to happen at the Web Server level. Most hackers can fairly disrupt your business, by simply hijacking your Domain Name. Most Registrars assign paramount importance to Domain Security. Its important you choose the RIGHT Registrar, who has implemented several security measures and safety locks, to prevent your Domain Name from getting Hijacked or taken over.

There are basically TWO basic options offered by Registrars :

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How To Really Profit from Domain Names

domain name registrationDomain Name RegistrationHave you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but don`t count on it!

First of all, many of the truly great domain names are already taken. Second, the dot com bust took some of the wind out of inflated domain name prices. (If you sell your domain name for millions of dollars worth of stock in a publicly traded dot com flop, what is the name really worth?)

The cyber squatter buys domain names totally on speculation. Sometimes he will register names of famous brands, companies, or individuals. Time and again, these domain name speculators learn the hard way, that they must respect intellectual property rights. They hope that some large corporation will pay big bucks to them for the use of the company`s own (already trademarked) name. Instead, they end up with threatening letters from a law firm for their attempts at extortion.

However, you can still make money from domain names if you are sensible in your approach. Here are some suggestions on ways to profit.

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Domain Names 101: 3 quick questions explained

domainnameDolmain Name1. What is a domain name?

A domain name is the name that identifies a web site. Your domain name in the online world is the equivalent of our retail name and address in the real world. It is your address because it shows customers and computers online where to find your site, store, products etc. It is your name because you can move your domain name from one web host to another at any time.

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Good Domain Names

hyphens in domain nameHyphens in Domain NameNo matter what domain name you buy its unlikely to be worth $ millions straight away, but with some careful thought and preparation, you can maximize your domain names potential.

Using hyphens

Almost every word in the dictionary has been registered already, so it’s more than likely that you will have to register a combination of words. Should you buy a domain name with a hyphen in it?

Generally speaking the answer is no. There are several reasons why not.

Describing a domain name with hyphens can be awkward. Customers have a habit of forgetting the hyphen, and typing in the wrong URL. It’s a misconception that hyphens improve search engine rankings, the leading search engines now concentrate on content, and pay only limited attention to the URL itself.

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Virtually Necessary Domain Names

6ft black snake6ft Black SnakeHey, everyone on the block may know and trust you, but that is not true when it comes to selling and promoting your wares and services online.

You must have a virtual domain name in order to do business online. I know, I know, you can get free sites, free hosts, and some will even offer free ISP services. Eventually, you end up with a domain name as long as a six-foot black snake, and about as identifiable and trustworthy.

Getting your own domain name is really easy and very inexpensive if you do some research.

Here are some resources to give you a heads-up when you set out to get that virtual domain name and some reasons for doing so.

You are more likely to be seen as a having these qualities if you have a VDN.

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Domain Names Not Strong Auction Items

online auctionOnline AuctionSelling a domain name at an online auction can be lucrative - but many sellers completely misjudge the market and truly live in Fantasy Land. For instance, take a look at this auction of 14 domain names (StemCellLines.net, StemCellLines.org, StemCellColonies.com, StemCellColonies.net, StemCellColonies.org, StemCellMart.com, StemCellMart.net, StemCellMart.org, StemCellResearching.com, StemCellResearching.org, StemCellResearching.net, StemCellStore.com, StemCellStore.net, StemCellStore.org). The auction supposedly includes "website research info" - but the listing doesn't even mention what this is, so we can't evaluate the offering. But a price of $25 million. There were no takers at all for this silly offer.

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Think All the Good Domain Names are Taken?

trademark and tldTop Level DomainsHave you heard of the other tlds (top level domains) such as: .free, .church, .video, .travel, .llp, .golf, .school, .agent and .love? There are many more too. Wait! Don't wretch just yet. I'll tell you why in just a minute.

If you look for a great domain name for very long you will learn how rare they are. Trying to find a one word dot com is a futile effort. The only exception to that is the occasional name that someone gives up. The problem with that is you must search a list of thousands (or tens of thousands) to find one and of course you must get there ahead of the next person. If you just have to have a one word dot com, be ready to shell out thousands or tens of thousands of dollars.

Then there are the dot net, us, cc, org and biz. Generally if you checked a dot com a few years ago you could find the net, org or biz equivalent. Not so anymore. Besides, the only one of these related to business is biz.

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