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SEO is an Investment, Not a Cost

Good KeywordsGood KeywordsAn investment with a high return. The returns can be truly stupendous when you get it right.

Maybe you have noticed that certain keywords have great conversion rates, yet you only rank on page 2 on Google. You need to lift your ranking to the top 3 spots on page 1 to have any satisfaction, and true return on your modest investment into SEO.

If you are serious about your business and are investing thousands on marketing offline, in newspapers etc., the time has arrived when you should definitely consider investing in professional SEO.

Here are some important reasons to consider about Professional SEO

1. It still works – First and foremost, the techniques employed to improve SEO still work. “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic."
2. It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. Your business depends on keywords, the same as traditional text-based content. This link ensures continued success of SEO techniques as long as it exists
3. It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program. SEO provides fairly good ROI, so your organic SEO in many ways remains the bedrock of your online presence
natural organic seo servicesOrganic S.E.O4. Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Without organic SEO in place, people will have a very hard time finding you, and will instead find your competitors.
5. Rise of mobile bandwidth, and local search optimization –With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
6. Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile, spread out over months and years, is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
7. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward, and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out manoeuvre you by ignoring this valuable tool for your business.

Your business definitely needs to have an SEO strategy in place, if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts, and online presence.

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If you need a free quotation or would like to discuss your requirements, please do not hesitate to contact us.

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