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What Does Your Website Say About You?

realtors screenRealters ScreenThe internet has completely changed the way that people do business, and their most important purchases are no exception. Just having a website to promote your real estate business is a vital first step, but having the right website will show those undecided buyers and sellers that you are the agent for them!

Being Featured On Your Company Website

Being listed on your company's or office's website is certainly important. However, ask your broker or IT person if you are allowed to link your personal site from the office site. If you are, make sure you take advantage! Steering the traffic from the company's site to your own site will allow you to promote yourself as the agent for the job.

Make Your Website Simple And Easy To Use

Once the potential client is looking at the main page of your website, what is going to convince them to choose you? Having the flashiest site with all the bells and whistles may seem like a great idea, but most serious clients are looking for content, not gimmicks. Flashy animations, long introductions, and fancy transitions all make your site run slowly.

find a homeFind a HomeMake sure that your site is easy to navigate. It may seem cute that your phone number pops up when the user scrolls over your picture, but that can be hard for some to notice. Also, many professionals use the web at work, so sites that play music or sounds get closed immediately. No one wants to be caught surfing for a new home on company time!

Show Them That You Are The One

Although you should have a short biography page on your site, don't go on and on about yourself. Instead, get right to the point - you are the Realtor for them! Having a neat, simple design that is concise, easy to navigate, and speedy to use shows your would-be clients that you are organized, efficient, and easy to work with. These are exactly the things that clients are looking for in a Realtor!

Contact us for a free quotation, or to discuss your website needs

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What is Good Content

content is kingContent is KingHaving good content is an essential in the evolvement of any website. A lot of businesses like to keep it simple; they advise visitors of what their company is about, they explain what they have to offer and a way to communicate with them.

On the other hand, some have trouble with the content and don’t know where to begin. The following article will give you a few pointers on how to write quality content for your webpage.

1. Entertain

Entertaining your visitors is always a good thing. For instance, if your site is merchandising hairstyles, you might want to post various hairstyle pictures, give tips on how to have healthy hair, have a forum where visitors can post comments and photos, etc.

Entertaining your clients is a good way to get their attention.

2. The Business

People are always interested in hearing what’s new about your website. So keep your content interesting and up to date and clients will keep coming back for more.

3. Your Knowledge

marketing strategiesMarketing StrategiesPut up information and articles on your website that demonstrates that you know what you’re talking about. Show that you are familiar with your company and product.

If you can pass as an expert in the field of your industry, it can increase the reliability of your business as a whole.

4. The Product

A website is the best place to offer elaborate products that would require learning on the part of the client. It’s important to tell them about the benefits instead of the features without confusing the visitors with technicalities; a “Frequently asked questions” section is a great way to solve this problem.

5. The Big Picture

thumbs upThumbs Up - All GoodDon’t forget about your marketing strategy, your business plan and your goals. Remember how you plan to place yourself and your business in the marketing world.

6. The Competition

Always ask yourself this question: What are my competitors contributing that I am not? If your competitor is offering something that you are obviously lacking, don’t be afraid to look at what it is. Just remember to not copy it, but instead build on it and make something original.

In conclusion, following these few simple does not guarantee you a successful website but it is a good start for anyone who wants to have good content.

Contact us for more information, or a free quotation.

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What Makes a Bad Website?

website design planningWebsite Design PlanningWhen you're surfing the Web, you probably only think about one thing when you look at a Website: whether or not it's fun. Some of the website authors are wondering why only a few visitors visit their site.

Here are some tips to avoid if you don't want to create a bad website:

Before developing the website you have to plan it first. Make a story board that will be your guide in developing the site. You must arrange the hierarchy of the most important links in the main page.

Most importantly, you must create a home page that presents a professional image to the world. Your home page would be the gateway to your site. It must look like a road map, the index and the table of contents that tells the visitors where to find the information they need to make them stay at your site. It would be the mirror of your company or organization. So, if the design is not good, that will be the the first impression to your company.

You have to figure out what are the important elements that should be included on the page. It must have unique and interesting content. You have to know who are your target audience and what the things are that will get the attention of your visitors. You have to think of something new and unique in your content to convince your visitors to stay.

Put significant information in your site to give them useful information that is appropriate in your site. You should be able to tell why a website exists, and what information it's trying to provide. If the purpose of the website is confusing or unclear, that's a good sign that you should look for a different site. The words must be correctly spelled and good grammar used throughout.

The design must be clean and have a stunning look that will impress your visitors. The design must depend on the kind of services that your site is offering. Avoid the use of blinking text that will irritate the eyes of your visitors. Avoid also too many graphics or images that will take long to load your page because some visitors may get bored waiting for your page to load. Use a text color that will be visible to your readers.

Your site must be easy to navigate. The buttons must be consistent in size and design. Using buttons with different colors and sizes looks unprofessional. Make sure that when you put the buttons on top of the home page, they're on the top of every other page.

home banner webHome - Banner - WebThe site must be indexed by search engines so you have to consider successful page optimization so that your site will be given the opportunity to rank in search engines. In order for your site to be seen by many clients or visitors, your site must get a good ranking from search engines. Read some information about Search Engine Optimization(SEO) to have an idea about what you should be doing on your site.

You must have a quick response to your client or custome,r and give them the service that they require. Build good relation with your customer. Give them a word of thanks for giving you the opportunity to work together with their company.

Always update your home page so that visitors will always see something new or different on your site when they are visiting.. This will encourage them to visit your site more frequently.

Please contact us for a free quotation, or to discuss your website requirements.

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Why Not Have A One Web Page Design Until You Are Ready For A Full Web Site?

Website BuildWebsite Plan and BuildA number of web design customers coming to us have only recently set up a business. In fact, some have not even set up their business, and are exploring ideas with regards to a web design. Designing a fully fledged website can be costly, depending on what type of web design you are looking for. If you are not sure about your business, your products and services, let alone your corporate identity, you might not be ready to invest in a web design project. If you have just started your business, a one page website, or web page design might be the answer for you. The one web page design has several advantages.

Nowadays, whether you like it or not, every business has its web site. More than likely you need a web page design as well. But you do not require a full several pages web design from the outset. You can still have a web page with your logo, a nice web design, your contact details, some texts about your business, products or services and be part of the online business community.

Indeed, there are a number of web page design companies that are offering affordable web design solutions for small businesses which are not ready to invest in a large web design project. One of the most popular web page design web sites are those that allow you to have your web page design, a domain name, hosting and your web site online in a few simple steps. How does it work?

Discount Web Design offers such a web page a design product which is popular with business starters. Just visit the site, select Business Starter Web Page Design and follow the simple 5 step web page design process. First, check if your domain name is available. Then choose your web design from a number of templates. Just click on the web design that best suits your needs and proceed to step 2. Here you can easily upload your logo if you have one or order a logo online. Step 3, type in your company contact details and some text in the boxes provided. Preview your web page design, if you like what you see, click on the order button to securely pay online. Once your payment is cleared, allow 48 hours for your web page design to be published online under your own domain name.

Once your web page design is published you will also receive five email addresses with your domain name. The web pageemail addressemail Addresses design will look professional and you can have your own web site on the internet within 48 hours at a very affordable price. Discount Web Design will also place a link to your web page design from our web site which is already indexed by the major search engines. This means that your web page design will also get picked up by search engines in time. Having a web page design online will help your domain name and web site with Search Engine Optimisation. The longer your domain name is online, the better it is. Obviously, in time you can use the same domain name and hosting account to publish a full web design with several pages. Until then, your web page design will be accumulating Search Engine Optimization by just being online. Search Engines like established sites, even if it is a one web page design.

There are some definite advantages to getting your one page web design online as soon as you can. It’s easy and affordable. Your customers can see your web presence through your web page design and it is working in your favour with the search engines.

For a free quotation or more information, please contact us today.

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What to avoid to make your website design effective?

content is like waterContent is Like WaterThe effective design is the one which is maximum simplified and conformable to your users because they are your main purpose. This one, simply and clearly announcing what your website is about. This one, quickly offering the users exactly what they are expecting to see on your pages, without being troubled with insignificant information. The big mistake made by a lot of web designers is to project their activities from their own point of view, without thinking about the user.

Factors, damaging the website design effectiveness

Additional time needed for website downloading
Badly written content
Complex design, abundant in elements
Difficult navigation, incomprehensible for user
No validated program language

Additional time needed for website downloading

Your pages downloading time is extremely important. Your users will shut your website down very quickly if you make them wait because of your slow downloading pages. The other sites are just a mouse click away from them.

  • Not important if you are talking about graphics, multimedia, scripts, applets - be cautious about their location on your site. Don't insert them without judging their position, just because you or your designer had an idea about it. Design them small-sized, too.

Copywriting SkillsCpywriting SkillsBadly written content

The text that is ready for print has nothing to do with the text for the Web. According to Jacob Nielsen, Web usability guru, users have more difficulty in reading the information on computers than on printed editions. They would rather scan it than read it profoundly. Huge text blocks are unreadable and couldn't allow them to do it.

Means to make text more readable and effective could be effectuated by using:

  • separate paragraphs
  • titles
  • subtitles
  • indentations
  • bullets
  • bolds
  • hyperlinks
  • different fonts and sizes

web frameWeb FrameComplex design, abundant in elements

  • Don't complicate users work by complex and abundant design, making the website confusing in terms of its downloading and its appearance on their screens.
  • Avoid frames. They could seriously damage your website usability.
  • Having a site, made on FLASH you can't explain fast and clear to users what his content is about, what it would be useful for, what they could win, using your services, because only its downloading will take several minutes. If you insist however on including FLASH elements, much better variant is to insert them in a detached small file, with definite size, but inserting it, you have to possess some clear purpose. It refers much more to your home page, which is your website main portal.
  • Don't leave your pages without comprehensible title tags, clearly explaining what your page is about (title tag is the page title you see on the top of the browser).
  • Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.

poor navigationPoor NavigationDifficult navigation, incomprehensible for user

  • Don't upset user with bad navigation, making him feel lost. He could enter your site by each of its pages, not only by the home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by clicking the corresponding link.
  • Don't leave your site without a site map. The site map gives thr user the possibility to orientate quickly and easily on it.
  • Always put a link to the home page on each of your pages, plus the firm's name and logo, making them a link to the home page too.
  • Don't allow the existence of an orphaned page, where a user could feel lost.
  • Don't change the default color of the hyperlinks, because users are expecting to see them exactly that way. When a text is blue, the user is used to thinking it is a link, and if it is purple, that it is a visited link. The different colors from the default ones will throw them into confusion.
  • Don't make a text blue that is not a hyperlink. That will also confuse them.
  • Don't put a link that leads to the same page, only those that go to other page sections.

program codeProgram CodeNo validated program language

The code your site is written in is validated depending on browsers from different types and versions.

  • Incorrectly written program code will make your site users close it immediately due to its bad appearance in their browsers.
  • Correctly written code is the best way to ensure your pages are appearing correctly in as many browsers as possible.  It includes old versions and versions that will be published.

For a free quotation, or to discuss your requirements, please do not hesitate to contact us.

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